Employer job description

From Backbase's posting. “We” and “our” refer to the employer.

ABM Manager – Europe North West

Over 150+ leading banks run on Backbase—the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one.

Europe North West is one of our most competitive, highest-potential regions. We are looking for a commercially focused

ABM Manager to drive growth across a portfolio of strategic new-logo and existing-customer accounts.

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Location:

Europe North West

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Function:

Account-Based Marketing / Field Marketing

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Reports to:

Senior Field Marketing Director

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What You’ll Do

Strategy & Execution: Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.
Sales Alignment: Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
Data-Driven Outreach: Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.
AI & Tech Integration: Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
Impact Tracking: Measure account engagement, progression, pipeline creation, and opportunity acceleration.
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What We’re Looking For

Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.
Demonstrated experience partnering with Sales to measurably drive pipeline growth.
Hands-on experience utilizing AI tools for campaign execution, research, and personalization.
High commercial acumen, strong project management, and cross-functional stakeholder skills.
Bonus: Background in SaaS, fintech, banking, or enterprise technology.
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ABM Manager