layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Senior Product Marketing Manager, HRM
Doppel
San Francisco, CA
Source: Doppel careers · View original posting
- Pay
- $145,000 — $175,000 USD per year
Employer job description
From Doppel's posting. “We” and “our” refer to the employer.
The Role
At Doppel, we focus on building a culture where people feel respected, supported, and trusted to do meaningful work. We value clarity, collaboration, and solving real problems for our customers and teammates.
We are looking for a Senior Product Marketing Manager to own product marketing end to end for one of Doppel's solution lines: human risk management solution that empowers customers to fight back against social engineering attacks. In this position, you will craft core messaging, technical positioning, competitive intelligence, and demo and media assets that enable the field and drive go-to-market (GTM) adoption; maintain solution and buyer-persona guides as the solution line evolves; translate sophisticated detection and disruption
capabilities into technical briefs, demos, and enablement content; run an always-on competitive intelligence program that feeds product roadmap and GTM; lead launches and ongoing GTM execution; and equip sales, customer success, and partners with playbooks, demo media, objection handling, and ROI materials to accelerate deals and adoption.