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Base Power Company
Austin, Texas, United States
Source: Base Power Company careers · View original posting
From Base Power Company's posting. “We” and “our” refer to the employer.
Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
Our marketing team combines creative, customer-focused strategy with data-driven precision to reach the right customers at the right time. We’re hiring a Growth Marketer to drive Base’s customer acquisition engine as we expand into new markets across the country.
You’ll own acquisition targets and the channel mix that hits them: planning, executing, and optimizing campaigns across offline and digital channels. You’ll bring strong creative instincts and analytical rigor to everything from audience segmentation to vendor management to testing frameworks, and help build the systems and playbooks that make Base the first truly beloved energy company.
The Marketing team at Base is lean, high-ownership, and results-driven. We operate with clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America’s next-generation power company.
Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.
Our Values
Question assumptions. Principles > rules.
Focus on what matters, act quickly, and learn by doing.
Be direct, be humble, and maintain a growth mindset.
Follow through on commitments and own results.
Drive clarity and make calls with imperfect information.
Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
Collaboration and celebration coincide with the intensity of building real things.
Do the best work of your life at Base.
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