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Base Power Company
Austin, Texas, United States
Source: Base Power Company careers · View original posting
From Base Power Company's posting. “We” and “our” refer to the employer.
Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
We're hiring a marketing and growth generalist to launch and own customer acquisition in new markets, including but not limited to new geographies, utility partnerships, and homebuilder channels.
New markets at Base means launching from zero: no existing pipeline, no established brand presence, no proven marketing playbook. You build it and bring Base to an entirely new audience. This includes standing up the full acquisition playbook (e.g., paid media, partner channels, local marketing), funnel, and iterating until you find what works.
You'll work closely with biz ops, sales, member experience, product, design, and growth engineering. You'll have clear targets, full ownership, and direct visibility across the organization.
The Marketing team at Base is lean, high-ownership, and results-driven. We operate with clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America’s next-generation power company.
Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.
Our Values
Question assumptions. Principles > rules.
Focus on what matters, act quickly, and learn by doing.
Be direct, be humble, and maintain a growth mindset.
Follow through on commitments and own results.
Drive clarity and make calls with imperfect information.
Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
Collaboration and celebration coincide with the intensity of building real things.
Do the best work of your life at Base.
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