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XDS
Los Angeles, California, United States
Source: XDS careers · View original posting
From XDS's posting. “We” and “our” refer to the employer.
Who We Are
X-LAB is the in-house performance bicycle line by XDS, which has quietly become the world’s largest and most vertically integrated bicycle manufacturer and the largest maker of carbon fiber frames, supplying many of the top brands in cycling and mobility.
Today, XDS is quiet no more.
XDS launched X-LAB in April 2026 as the global consumer brand to take the industry by storm. Three decades of experience building exceptional bicycles have culminated into a unique line of road, gravel, electric, city, hybrid, and soon mountain bikes that riders and shops can’t stop talking about.
X-LAB is the new inflection point for the category.
We launched in April 2026 with a full lineup across road, gravel, city, fitness, e-bike, and soon mountain categories, with validation from the highest and most demanding levels of the sport through the XDS Astana Team and a rapidly growing network of dealers.
Our ambition is not simply to sell more bikes. It is to make great bikes more integrated, more accessible, and better supported through the independent shops and communities that grow cycling and bring in new riders.
That is what makes this moment exciting.
Joining X-LAB means shaping a company with unmatched production scale, real engineering R&D depth, and the confidence to earn trust… one rider, one dealer, one product, and one market at a time.
Are you ready to ride ahead of the pack?
Learn more at https://xlabbikes.com
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We are hiring a Senior
Growth Marketing Manager to own and scale X-LAB’s full-funnel growth engine across acquisition and lifecycle. You will run paid acquisition and retention together as one integrated system, turning interest into measurable outcomes across the complete customer journey: discovery, dealer engagement, lead capture, D2C conversion, and ongoing loyalty.
This role is ideal for a hands-on operator who can build and run a weekly growth cadence, balance content with performance, and collaborate tightly with product, creative, and sales to translate technical advantages into market demand.
This role reports directly to the Head of International Growth.
Key Areas of Ownership
Each of the following arenas are crucial, the ideal candidates will naturally excel at some, but not necessarily all. We are looking to understand your own unique stack and the proven experiences that support it. This team will continue to grow, and we will build around strong talent first and foremost. We have included a full breakdown of these facets at the end of this document.
We are building a modern growth stack. Experience with the latest developments in Shopify, Google Analytics, Meta, Google Ads, Looker, and leading ESP and SMS platforms is a plus. If you are strong and adaptable, we are open to the right operator even if your tech stack differs.
Work with team to ensure social content from other channels is consistent across Reddit, LinkedIn, etc.
XDS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
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