layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Product Manager - Web Insights at Sensor Tower | LAYIQ

What you will work on

Interview users to identify needs, workflows, and pain points related to web traffic and engagement data.

Write clear technical requirements for new features, metrics, and data delivery solutions.

Collaborate daily with Data Science and Engineering to prioritize, scope, and ship improvements to web estimates and product features.

Propose and maintain a roadmap for future Web and Generative AI Insights releases.

Analyze usage and product data to identify opportunities and measure the impact of shipped features.

Communicate functional and business details of upcoming releases to less technical teams, including Marketing, Sales, Customer Success.

Monitor data quality and accuracy of web estimates, working with Data Science to resolve issues and improve methodology.

What we are looking for

3–5 years of professional experience, preferably in product management at a B2B or SaaS company.
Experience working with data products, analytics platforms, or APIs.
Comfortable with writing SQL and using data directly to inform product decisions.
An interest in web analytics, competitive intelligence, digital marketing, or adjacent spaces (SEO experience is a strong plus).
Familiarity with BI and analytics tooling (e.g., Snowflake, Tableau, Amplitude, Mixpanel) is a plus.
AI-fluent and comfortable working daily with tools like Claude, building custom agents, and leveraging MCP integrations to move faster and unlock new workflows.
Strong written and verbal communication skills, with the ability to translate technical concepts for non-technical audiences.
Experience collaborating cross-functionally with Engineering, Design, and Sales/GTM teams.
Degree in Computer Science, Engineering, or a related field is a plus, but not required.
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Product Manager - Web Insights

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