layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Copywriter at Poshmark | LAYIQ

Brand & Marketing Copywriting
Write and edit customer-facing copy across paid social, email marketing, push notifications, landing pages, in-app messaging, onboarding flows, editorial content, and integrated campaigns.
Ensure all copy aligns with Poshmark’s voice, tone, and brand positioning across channels and customer experiences.
Contribute to campaign ideation, messaging development, and creative brainstorming alongside cross-functional teams.
Channel-Specific Content Development
Adapt tone, structure, and messaging to suit platform-specific behaviors and user expectations across email, mobile, social, web, and app experiences.
Develop concise, compelling headlines, CTAs, captions, and campaign messaging optimized for mobile-first environments.
Collaborate closely with designers to ensure copy and visual storytelling work cohesively together.
Performance & Lifecycle Marketing
Partner with Growth and CRM teams to create and optimize conversion-focused copy for acquisition, retention, reactivation, and lifecycle marketing initiatives.
Write and test multiple copy variations informed by engagement metrics, CTR, open rates, and campaign performance data.
Iterate quickly based on testing results and business objectives.
Brand Voice Stewardship
Help define, evolve, and maintain Poshmark’s brand voice and tone guidelines.
Serve as a resource for copy consistency and quality across teams and contributors.
Ensure messaging reflects the brand’s personality, values, and connection to fashion and resale culture.
AI-Enabled Content Workflows
Utilize AI writing tools and LLM-assisted workflows to support ideation, drafting, testing, localization, and content scalability while maintaining editorial quality and human-centered storytelling.
Stay informed on emerging trends in content strategy, digital storytelling, social voice, and AI-assisted creative processes.
6-Month Accomplishments
Within the first six months, the Copywriter will: Successfully onboard into Poshmark’s brand voice, messaging frameworks, and marketing workflows.
Independently manage copywriting across key customer-facing channels, including email, push, paid social, and in-app experiences.
Build strong cross-functional relationships with Creative, Growth, Product, CRM, and Merchandising teams.
Deliver high-quality, on-brand copy that supports campaign objectives and customer engagement goals.
Contribute fresh messaging ideas and platform-native copy approaches across marketing initiatives.
Demonstrate proficiency using AI-assisted writing tools within the creative process.
12-Month Accomplishments
Within the first twelve months, the Copywriter will: Become a trusted voice steward and strategic creative partner across major campaigns and initiatives.
Lead messaging development for integrated, multi-channel marketing campaigns.
Help evolve and refine Poshmark’s voice and tone standards across customer experiences.
Demonstrate measurable impact through improved engagement, conversion, retention, and lifecycle campaign performance.
Establish scalable copy systems, templates, and workflows that improve team efficiency and consistency.
Serve as a subject matter resource for AI-enabled copy workflows, content optimization, and digital storytelling best practices.

Copywriter

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