layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Business Analyst (Brand Marketing) at Whoop | LAYIQ

4+ years of experience in business analytics, marketing analytics, or a related analytical function supporting consumer businesses.
Strong analytical problem-solving skills with the ability to synthesize diverse data sources into clear business insights and effectively communicate recommendations to technical and non-technical stakeholders.
Proficiency in SQL and experience working with modern data platforms such as Snowflake, dbt, or similar technologies.
Experience with brand or upper-funnel measurement methodologies such as brand lift studies, awareness tracking, geo-lift experiments, or marketing mix modeling.
Familiarity with media concepts and metrics (reach, frequency, impressions, CPM, GRPs) and how they connect to brand outcomes.
Highly organized with the ability to manage multiple priorities in a fast-paced, collaborative environment.
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility
The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.

Senior Business Analyst (Brand Marketing)

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