layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Content marketer at Watershed | LAYIQ

Write longform demand-gen content based on interviews with internal experts and customers, webinar recordings, and internal documentation like policy guides
Own social content and strategy: Write posts and create multi-media assets for Linkedin that highlights Watershed's work, customers, and team, including developing an employee activation strategy for LinkedIn
Write content optimized for search through SEO and AEO
Write all supporting copy to promote core assets across key channels
Repurpose longform and case study content into short-form social and blog posts
Build and maintain a content tracking system covering customer stories, social, longform gated assets, and blog posts, reviewed weekly with the Head of Content Strategy
Track and report on content performance with the Head of Content Strategy
Create and edit multimedia content, primarily audio and video
In any given month, the types of projects you'll work on may include: Developing a longform piece built for demand gen
Writing copy for an interactive web asset
Creating a batch of social posts in a variety of formats repurposed from source content
Updating the content tracker on a weekly basis or giving a performance readout on content performance
Writing interview questions for a panel discussion on a webinar
You might be a fit if you have: Experience creating and maintaining a social presence for a B2B company
Strong longform and shortform writing skills, with experience translating interviews, webinar recordings, or technical documentation into demand-gen content
Basic video and audio editing skills
Experience repurposing longform content into social and blog formats
Comfort owning a content calendar or tracking system and reporting on its performance
Project management skills to coordinate interviews and reviews across multiple stakeholders—subject matter experts., customers, and leadership
Comfort responsibly using artificial intelligence in your workflows, with an interest in learning and building agentic workflows to support content production
While not required for this role, experience with sustainability is a plus
Must be willing to work from an office 4 days per week (except for remote roles)
Watershed has hub offices in San Francisco, New York, London, and Mexico City and satellite offices in Denver, Sydney, Paris, and Berlin. Where we have offices, employees are expected to be in office for 4 days per week. Certain jobs are open to being remote and will be specifically noted on the jobs page and in the job description if so.
What’s the interview process like?
It starts the same for every candidate: getting to know the team members through 1 to 2 conversations about Watershed, your experience, and your interests. Next steps can vary by role, but usual next steps are a skill or experience interview (e.g. a coding interview for an engineer, a portfolio review for a designer, deeper experience call for other roles) which leads to a virtual or in person interview panel. We prioritize transparency and lack of surprise throughout the process.
What if I need accommodations for my interview?
At Watershed, we are dedicated to ensuring an inclusive recruitment process. We provide reasonable accommodations for candidates with disabilities, long-term conditions, mental health needs, religious observances, neurodivergence, or pregnancy-related support requirements. If you need assistance during your process, please contact your recruiter.

Content marketer

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