layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Principal Product Manager, Personalization and MarTech at Upside | LAYIQ

Own the strategy and roadmap for building Upside personalized growth engine. Translating a broad, ambitious personalization vision into sequential, buildable phases.
Define clear requirements and specs, and prioritize the backlog across the growth stack — data infrastructure, multi-channel outreach, app surface areas, creative personalization, and incentive systems — including build-vs-buy-vs-integrate decisions.
Define success metrics and KPIs for the growth system, and use data to guide prioritization and validate impact.
Lead efforts to drive multi-vertical (Fuel, Grocery, Restaurant) network adoption, identifying high-relevance users and targeting them with localized, personalized communications based on proximity to relevant retail locations.
Run rapid experimentation on messaging and incentives, using results to identify what drives repeatable user habits before scaling successful patterns globally.
Build a strong partnership with Upside's internal consumer marketing team, deeply understanding their needs and translating them into clear product requirements.
Lead cross-functionally without direct authority, aligning engineering, design, data, and marketing around a shared roadmap and set of priorities.
Competencies You'll Need
10+ years of product management experience, including leading complex, ambiguous, or platform-level initiatives.
Proven track record of building scalable personalization platforms, CRM systems, or 0-to-1 products — not just isolated features.
Strong quantitative and analytical skills, with hands-on experience using data and experimentation to guide product decisions.
Technical fluency and ability to synthesize granular detail into clear, strategic narratives for different audiences — comfort operating at both a high strategic level and a deep analytical level is critical to this role.
Exceptional communicator who builds deep cross-functional trust and can influence senior stakeholders without direct authority.
Strong business acumen, with the ability to connect product decisions to retention, revenue, and broader company strategy.
Deep consumer empathy and an intuitive understanding of what motivates user behavior.
Location: This hybrid role is based in our Austin, Chicago, DC, or NYC office. In-office attendance is required on Monday, Tuesday, and Thursday, and may increase based on project-based needs and changes to Upside’s in-office policy over time.

Principal Product Manager, Personalization and MarTech

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