layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Director, Consumer Product Management at Upside | LAYIQ

Own the consumer growth system — conversion, retention, cross-sell, and user-to-user growth over paid media
Set and evolve consumer growth strategy, grounded in data, consumer insight, and rigorous prioritization
Own the product decisions that drive quality, polish, reliability, and trust across the app
Drive multi-category adoption — turning single-category users into engaged users across gas, grocery, and restaurant
Build habit formation and frequency into the core product; balance supply/demand and unit economics
Lead and grow a team of consumer PMs; scale the team with an AI-centric approach
Partner with Design, Data, and Marketing to turn consumer insight into measurable product bets
Competencies you'll need
Track record owning consumer app growth through a hypergrowth curve, including the full growth system (conversion, retention, cross-sell, organic growth)
Strong product judgment — high-quality, high-polish consumer experiences and disciplined prioritization
Deep consumer app expertise; secondary marketplace expertise (supply/demand, unit economics)
Experience building habit-forming products and driving adoption across multiple use cases or product lines
AI-centric approach to scaling product management
Experience leading a team of PMs (5-10) and growing PM talent
10+ years PM experience; curious, hungry to grow, bias for progress over perfection
Nice to have's
Fintech, marketplace, or transaction-driven product background
Experience designing for trust and credibility as a conversion lever
Exposure to payments or financial-experience product work
Who this is not for Someone looking for a purely visionary, blank-slate mandate — this role is about scaling and elevating a fast-growing consumer product, with real ownership over strategy within that mandate
Someone who prefers managing large, layered organizations over staying close to the product and the team
Location: This hybrid role is based in our Austin, Chicago, DC, or NYC office. In-office attendance is required on Monday, Tuesday, and Thursday, and may increase based on project-based needs and changes to Upside’s in-office policy over time.

Senior Director, Consumer Product Management

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