layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Product Manager at Rho | LAYIQ

Operate like a founder.
Your surface is your company: its metrics are your P&L, its problems are yours whether or not they're in your job description. Nobody assigns founders their work. Default to motion — ship the scrappy version, learn, ship again, and unblock yourself instead of waiting. The surfaces you touch move faster because you're on them.
And build for them.
Develop a deep, almost unfair understanding of how early-stage companies think about money, time, and risk. Design for the workflow they don't know they want yet — the desire path, not the paved one.
Own a problem space, not a problem.
Not a feature, not a ticket queue — a living territory of customer problems that shift and collide. Frame the ones that matter, sharpen the hypothesis, define success before you build, and see it through to landing in a founder's hands. The map will change under you; redraw it and keep moving.
Decide what matters most — and re-decide when the facts change.
Make deliberate calls about what to do now, next, and never. Hold them loosely: when the evidence says pivot, you pivot without ego. A PM who can't say no is just a project manager with better slides.
Work at the frontier.
AI is your leverage in both directions: it 10x's how you work — more ideas tested, more prototypes built, more customer insight absorbed, more shipped — and it expands what you can build, product experiences that weren't possible twelve months ago. You're expected to find both. When a new capability drops, you're the one asking what it unlocks for our customers.
Get in the weeds.
You're prototyping, pressure-testing, and iterating alongside design and engineering — with opinions about the details. Bring people along while you're there: partner deeply across Engineering, Design, Operations, GTM, and leadership, and communicate the why so well the team could make your calls without you in the room.
Who You Are
You have 3+ years building products — as a founder, PM, or engineer or equivalent experience in a fast-paced, high-growth environment — and you've shipped work you're proud to put your name on.
You have frontier fluency. You work with AI daily — prototyping, analyzing, drafting, automating — and you can point to something you shipped or changed because a new capability made it possible. Not theorizing; doing.
You have taste. You hold your own view of what good looks like, obsess over the details, and know that in a banking product, every interaction carries trust.
You have discovery rigor. You can articulate the problem, the hypothesis, and how you'll know it worked before you've written a spec.
You build. You're not above opening a prototype, sketching a flow, or pulling the data yourself.
You think like a founder. You've been one, worked next to one, or operated like one — you take ownership past the edges of your role, and you pull things over the line that would die in someone else's backlog.
You're at home in ambiguity. You make calls on incomplete information and treat a pivot as new information, not a setback. Plans change; you're the steady one when they do.
You bring people with you. You build trust quickly, communicate proactively, and can align a room even when the answer is no.
You crave a team that pushes you — smart, ambitious people who make the work fun and help you grow faster than you thought possible.
Our people are our most valuable asset.

Product Manager

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