layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior/Media Manager at Replit | LAYIQ

Agency leadership: Serve as the primary day-to-day partner to our media agencies. Set strategy direction, write clear briefs, run planning cycles and QBRs, and hold partners accountable for performance, optimization, quality, and business results.
Plan interrogation: Review and challenge agency recommendations across every channel — TV, CTV, OLV, OOH, audio, social, search, programmatic. Catch weak rationale, frequency saturation risks, and budget misallocations before plans get approved.
Budget stewardship: Own media budget pacing, forecasting, authorizations, and reconciliation in partnership with Finance. Monitor spend and delivery mid-flight, flag risks early, and drive reallocations when the data says to.
Media strategy & planning: Lead annual, quarterly, and campaign-level planning with the agency. Make sure plans reflect our audiences, product moments, competitive pressure, and business goals — not just what's easy to buy.
Measurement & accountability: Define campaign KPIs and measurement frameworks with the agency and our analytics team. Own wrap reports, drive a test-and-learn agenda (incrementality, brand lift, MMM as we scale), and go beyond CPMs and impressions to reach efficiency and cost-per-outcome.
Executive reporting: Distill campaign and channel performance into clear recommendations for marketing leadership. Tell us what worked, what didn't, and what we should do differently — with numbers behind it.
Cross-functional alignment: Partner with Brand, Growth, Creative, Product Marketing, Social, and Comms so media plans amplify what the rest of marketing is building, and so creative assets fit the placements we're buying.
Required Skills & Experience
5+ years of media planning and strategy experience, either brand-side managing external agencies or at a media agency serving major consumer brands
Demonstrated experience independently reviewing and challenging agency media plans, not just executing against them
Experience managing multi-million dollar media budgets across concurrent campaigns, including pacing, forecasting, and mid-flight reallocation
Fluency across the full channel landscape: TV/CTV, online video, OOH, audio/podcasts, paid social, search, and programmatic — you can evaluate rates, rationale, and audience fit in any of them
Strong command of media measurement: reach and frequency, brand lift, incrementality testing, and marketing mix modeling
Sharp analytical skills; you can work from raw campaign data to find performance trends and budget inefficiencies, and you're at home in Excel
Strong stakeholder management across Finance, Analytics, Creative, and agency teams; you write briefs people can actually work from
AI-native: actively using AI tools to speed up analysis, reporting, and planning work — you're not just aware of them, you're using them daily
Comfort operating in ambiguity and at speed; you don't need committee consensus to make smart decisions
Bonus Qualifications
Experience at a high-growth consumer tech, B2C, or AI company
Agency alumni who've made (or want to make) the move to the client side
Experience standing up a media function or measurement framework from scratch
Experience with OOH and large cultural-moment buys (sponsorships, tentpole events)
A point of view on how AI is changing media planning and buying — and what most brands get wrong about it
Active Replit user; you've built and shipped something with the product
Based in or able to relocate to the San Francisco Bay Area
Full-Time Employee Benefits Include: 💰 Competitive Salary & Equity
💹 401(k) Program with a 4% match (
US Only
)
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚼 Paid Parental, Medical, Caregiver Leave
🏝 Flexible Time Off (FTO) + Holidays
🚗 Commuter Benefits (
In-Office & US Only
)
📱 Monthly Wellness Stipend
🧑‍💻 Autonomous Work Environment
🖥 In Office Set-Up Reimbursement (
In-Office Only
)
🚀 Quarterly Team Gatherings
☕ In Office Amenities (
In-Office Only
)
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Operating Principles
Reasons not to work at Replit
To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.

Senior/Media Manager

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