layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Divisional Vice President, Digital Product Management & Technology at BDA, LLC | LAYIQ

Define and lead BDA’s strategy, vision, and roadmap for digital products, platforms, and experiences.
Build a customer-first digital ecosystem that supports BDA’s growth, strengthens client relationships, and differentiates the company in the market.
Lead and develop a multidisciplinary organization spanning product management, user experience, digital services, ecommerce solutions, and operations support.
Translate customer insights, experience data, commercial opportunities, and business needs into clear product priorities and measurable outcomes.
Oversee the full digital product lifecycle, from discovery and requirements through design, delivery, testing, launch, adoption, and continuous improvement.
Partner closely with Engineering to deliver scalable, reliable, secure, high-quality, and high-performing digital experiences.
Guide the development of an integrated, AI-enabled UX system that improves experience consistency and accelerates design, prototyping, and delivery.
Partner with Sales and New Business Development to shape digital solutions, support pitches and RFPs, and represent BDA’s product and technology capabilities with clients and prospects.
Ensure successful delivery, operation, and support of digital experiences, including new client implementations, ongoing enhancements, configurations, training, and incident resolution.
Balance strategic investments, revenue opportunities, client requirements, platform health, user needs, and operational priorities when setting direction and allocating resources.
Establish effective portfolio governance, performance measures, operating practices, and cross-functional accountability.
Communicate digital strategy, priorities, results, opportunities, and risks to executive leaders and key stakeholders.
Foster a culture of customer focus, innovation, quality, ownership, collaboration, and continuous improvement.
Build the organizational capabilities, talent, processes, and technology foundation needed to support BDA’s continued growth.
Measures of Success
A clear and actionable digital strategy aligned with BDA’s growth objectives.
Improved experiences for customers, shoppers, clients, prospects, and internal users.
Increased revenue and stronger market differentiation enabled by digital capabilities.
Effective execution across strategic initiatives, client commitments, and platform improvements.
Strong product quality, performance, reliability, accessibility, and scalability.
Greater use of customer insights and experience data in product and investment decisions.
Faster and more consistent delivery through reusable UX, product, and platform capabilities.
Successful launches and strong adoption of new digital experiences.
A high-performing, scalable digital organization with strong cross-functional partnerships.
A strong culture of innovation and entrepreneurship, demonstrated through creative problem-solving, bold ideas, and the ability to turn new opportunities into practical, scalable solutions.

Significant leadership experience in digital product management, technology, customer experience, ecommerce, or a related field.
Demonstrated success defining and executing digital strategies in a complex, customer-focused, high-growth organization.
Experience leading multidisciplinary teams responsible for digital strategy, design, delivery, operations, and support.
Strong understanding of digital product development, user-centered design, experience analytics, platform operations, and modern technology practices.
Proven ability to lead a broad portfolio of strategic initiatives, client needs, commercial opportunities, and operational priorities.
Experience partnering with Engineering to deliver scalable, reliable, and high-performing digital products and platforms.
Strong commercial acumen and experience supporting client solutioning, new business opportunities, presentations, and RFPs.
Ability to use customer insights, experience data, and business results to guide strategy, prioritization, and investment decisions.
Strong executive presence with the ability to influence and communicate across technical, commercial, operational, client, and executive audiences.
Exceptional strategic thinking, judgment, prioritization, organizational leadership, and decision-making skills.
Ability to create clarity, alignment, and momentum in a dynamic environment with evolving needs and ambitious growth objectives.
Why This Role
This is a rare opportunity to join a well-established company at a pivotal stage of growth as we scale quickly on our path toward $1B.
You’ll help shape the technology strategy behind a global business serving Fortune 500 clients, with B2B and B2C digital ecosystems supporting our customers, internal teams, and acquired companies.
There is significant transformation ahead — this is a “build the jet while flying it” environment where you’ll have the opportunity to modernize, connect, scale, incorporate AI and influence what comes next.
You’ll partner closely with a highly respected CTO who is looking for a true strategic partner — someone who will take ownership, drive change, and lead talented teams and partners through the next stage of growth.
You’ll join an inclusive, highly collaborative leadership team where egos are checked at the door, ideas are welcomed, and leaders show up, build alignment, and then confidently drive the organization forward.
This is a chance to leave a meaningful mark on the future of the company — transforming technology while helping an already successful business scale to an entirely new level.
Why BDA?
BDA is a place where creativity, partnership, and customer care come together. For more than 40 years, we have helped some of the world’s most recognized brands create memorable experiences through branded merchandise, gifting, and custom programs. We are proud of the work we do, the relationships we build, and the people behind it all. At BDA, you will find a team that values collaboration, innovation, and a “get it done” mindset — while still making space for creativity, growth, and meaningful impact.
Our Core Values: BDA is a Team and a Family
Always Strive to Be The Best
Entrepreneurial Spirit
Tigger Attitude
Work Hard, Play Hard
Make It Happen the Best Way
Total Client Affinity & Advocacy
Want to learn more?
So much to explore
BDA Instagram: https://www.instagram.com/bda_inc/
Harper + Scott (a BDA company): https://www.harperandscott.com/
& https://www.instagram.com/harperandscott/ swagup (a BDA company) end-to-end Merch Ecommerce site: https://www.swagup.com/
Idea Planet (a BDA company): https://www.ideaplanetlp.com/about
BDA Careers Page: https://www.bdainc.com/careers/
LinkedIn – BDA page: https://www.linkedin.com/company/bdainc/

Divisional Vice President, Digital Product Management & Technology

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Equal opportunity and accommodations

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