layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Director of Personal Injury Partnerships at Benchmark Physical Therapy | LAYIQ

Develop and execute strategies to grow the Personal Injury/MVAL service line, expand referral networks, and increase evaluation and referral volume across targeted markets.
Identify market opportunities, establish growth priorities, and position the organization as a preferred rehabilitation partner within the personal injury and legal referral marketplace.
Build and maintain strategic relationships with attorneys, legal referral networks, physician groups, and other referral partners to drive market expansion and referral growth.
Represent the organization through networking, educational, and business development activities while leveraging market intelligence and partner feedback to identify growth opportunities and enhance service delivery.
Partner closely with Sales, Operations, Specialty Services, Intake, and other stakeholders to ensure growth initiatives align with clinic capabilities, patient access objectives, referral conversion goals, and service line performance.
Collaborate across teams to improve referral workflows, partner experiences, and the successful implementation and expansion of Personal Injury/MVAL programs.
Monitor market performance, referral trends, and key business metrics, utilizing CRM and reporting tools to track activity, measure results, and provide strategic recommendations to leadership.
Contribute to annual planning, resource allocation, and long-term service line growth strategies.
Lead, coach, and develop team members by establishing clear performance expectations, supporting talent development, and fostering a culture of accountability, collaboration, and results.
Travel up to 75% to support partner engagement, market development, and internal collaboration.
Other projects and duties as assigned.
Who You Are: Bachelor's degree in Business, Marketing, Healthcare Administration, or a related field.
5+ years of experience in healthcare sales, business development, strategic partnerships, account management, or service line growth.
Proven success building referral networks, developing market growth strategies, and driving business results.
Experience collaborating across sales, operations, clinical, intake, legal, revenue cycle, and other support teams.
Strong relationship-building, consultative selling, and stakeholder management skills, with the ability to establish trusted partnerships with attorney groups and healthcare partners.
Strategic, data-driven mindset with experience using CRM platforms, pipeline reporting, and performance metrics to identify opportunities and measure outcomes.
Excellent communication, presentation, and influencing skills, with the ability to align cross-functional teams around growth initiatives.
Ability to navigate complex referral channels and translate market insights into actionable business and operational recommendations.
Nice to Haves: Experience in personal injury, motor vehicle accident (MVA), lien-based healthcare, legal referral development, or related specialty healthcare sales.
Experience developing relationships with attorney groups, legal networks, physician practices, and other referral partners.
Experience within outpatient rehabilitation, physical therapy, occupational therapy, or other multi-site healthcare organizations.
Experience leading sales, business development, partnership, or specialty service line teams.
Why You’ll Love Working Here
The chance to directly shape our organization’s growth by hiring the talent that drives our mission.
Opportunities to stretch your skills—whether you’re building pipelines, designing sourcing strategies, or advising leadership.
A collaborative team environment where your ideas are valued.
Competitive compensation, comprehensive benefits, and ongoing professional development.
Benefit Offerings: Annual paid Charity Day to give back to a cause meaningful to you
100% employer paid medical health insurance premium option available
Dental and Vision insurance
401(k) with company match
Generous PTO and paid holidays
Supportive team and leadership invested in your success
A Better Place to Build Your Career
Upstream Rehabilitation offers meaningful opportunities across corporate and non-clinical roles, both remotely and in corporate offices nationwide. We invest in our people through leadership development programs, ongoing education, and professional growth opportunities.
Our corporate teams are critical to Upstream’s success—and to the culture that makes this a great place to work. You’ll join a group of talented professionals who collaborate, innovate, and know how to have fun while making a real impact.

Director of Personal Injury Partnerships

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Equal opportunity and accommodations

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