layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Growth Marketer at Motherduck | LAYIQ

Own the full funnel
Work both motions: self-serve signups that need to activate and convert, and accounts that need to become sales-qualified pipeline. Neither one is a side project.
Take plays from spec to live: audience, signal, message, channel, landing page, conversion. You get support on strategy and full ownership of execution.
Run experiments like they matter
Define the metric, the guardrail, and the sample size before anything ships, not after the data looks interesting.
Do your own analysis: cohort curves, funnel step conversion, segment cuts, time-to-activation, cost per activated account, cost per SQA. SQL against the warehouse, not a screenshot of a dashboard.
Know the difference between a real lift and noise, and say so out loud, even when it's your own play that lost.
Build with agents, not just tools
Build agent workflows daily: research, list building, lookalike testing, personalization, creative variants, landing page drafts, competitor monitoring, post-test analysis.
Point agents at our stack (Clay, HubSpot, Apollo, our marketing MCP) so plays run with you supervising, not clicking through every step.
Prototype fast and for real: a scraper, a scoring pass, a signal listener, a one-off page, instead of scoping it out to someone else.
Segment and test relentlessly
Wire intent signals (Clay intent, product usage, DuckDB and community activity, job changes, hiring and tooling signals) into plays that feed both self-serve signup and pipeline.
Build LinkedIn and other channel automations: engage motions, Clay-synced ad audiences, retargeting off product and content behavior.
Run a real volume of tests across the funnel: landing pages, signup flow, activation moments, lifecycle and in-product email, outbound messaging, list sources. A high test count is the job, not a sign you're thrashing.
Own social, nurture, and event presence
Own social strategy end to end, including managing the social agency.
Own email nurture content and design, with your manager weighing in on strategy and voice.
Scale what works, kill what doesn't
Hand proven winners to marketing ops to productionize, then move on to the next unproven thing.
Flag plateaus early instead of keeping a play alive just because it's yours.

Growth Marketer

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About MotherDuck

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What people should be saying if you're doing ducking awesome

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