layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Staff Content Marketer at Gorgias | LAYIQ

Set the content marketing strategy and do the work. This is a hands-on role today.
Own the content marketing strategy (creation + amplification) across brand, thought leadership, social, community, and customer-led content, plus the editorial calendar and production process.
Build AI-powered workflows in Claude Code and Cortex (our internal AI layer) that turn research and customer insight into finished content faster. Decide what AI touches and what it doesn't.
Make Gorgias show up where buyers are looking: social media, communities, search rankings (SEO) and AI answers (AEO). You'll be the team's expert in these, and are comfortable being an active, hand-ons face/voice of Gorgias across these channels.
Create content that reaches and creates affinity with ecommerce decision-makers before they're in a buying cycle, and preference when they are in cycle.
Work from what customers actually say, and make Gorgias synonymous with solving their pains; Cortex, Gong calls, BuildBetter feedback, and Ecom Lab research are full of content ideas; your job is turning them into programs.
Write for enterprise buyers: persona-specific content for the bigger buying committees and longer sales cycles we see upmarket.
Partner with demand gen, PMM, and leadership so content supports the story we're telling as we move beyond "help desk.”
Content marketing has leadership attention and room to run here. What it doesn't have yet is the new playbook. That's the job.
Who You Are
5-7+ years in content marketing, ideally at a SaaS or ecommerce company.
You've built content programs, not just executed them, and you can point to the funnel impact of programs you've run.
Strong instincts for brand, thought leadership, social, and voice of customer.
Experience writing for enterprise buyers and complex purchase decisions.
Appreciate the “marketing” in content marketing, and not only build amazing content, but the amplification plan with execution to get it in front of our ICP across key channels.
Demonstrated social media/community activation and engagement skills.
Great judgment and taste. You know when AI helps and when it makes things worse.
You've actually built with AI tools, not just used ChatGPT in a browser.
Solid SEO fundamentals and a point of view on how AI search (AEO) changes them.
Excellent writer and prompter with a builder mentality.
You spot opportunities and run with them. You don't wait for a brief.
Bonus points: Shopify/ecommerce ecosystem background
Experience evolving a brand's perception upmarket
Experience with LLM/AEO content strategy
AI at Gorgias
At Gorgias, AI is a natural extension of how we work and build. Our teams use it every day to research, write, analyze, code, and craft better customer experiences. Everyone has access to premium AI tools (ChatGPT, Claude, Granola & others) and an annual L&D budget to explore new ones.
The real magic happens when we share what we learn. Our #powerup Slack channel is a digital petri dish of new tools and workflows, and each team has AI champions who showcase fresh ideas during weekly company-wide standups, now practically AI demo sessions.
We see AI not as a replacement for creativity or empathy, but as a multiplier, helping us move faster, think deeper, and serve customers better.
AI use in Recruiting at Gorgias
By submitting your application, you agree that Gorgias may collect and process your personal data for recruiting, workforce planning, and related purposes. For more information about how we process your data and your rights, please refer to our Applicant Privacy Policy.
Diversity & Inclusion at Gorgias
We’re committed to creating an inclusive environment where everyone can thrive. We welcome applicants from all backgrounds, experiences, and perspectives because diverse teams drive innovation and better decision-making.
If you need accommodations during the application or interview process, please contact us at accommodation@gorgias.com.

Staff Content Marketer

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