layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Product Marketer at Dust | LAYIQ

Own Dust’s product launch motion
Own product launches from initial narrative and positioning through asset creation, amplification strategy, and sales enablement
Build and run an always-on launch program that keeps pace with Dust’s rapid product development, supporting at least 5-7 releases each quarter
Partner closely with engineering team to understand what’s shipping, why it matters, and which initiatives require a broader market moment
Establish lightweight launch tiers and processes that bring consistency without slowing the team down
Turn product innovation into compelling stories
Develop positioning and messaging for new capabilities, translating technical innovation into clear, differentiated narratives that resonate with Dust’s buyers and users
Create launch assets across formats, including short-form videos, social campaigns, web copy, blogs, livestream events, customer communications, and sales collateral
Develop unique, scroll-stopping feature overview videos by owning storyboarding and screen capture end-to-end, while leveraging in-house creative and design support or external contractors as needed
Experiment with new formats and approaches to find the most effective ways to make Dust’s product understandable, memorable, and exciting
Become a trusted partner to product and engineering
Build strong relationships with engineers and user leads and become a partner they proactively bring into product launches
Develop enough technical fluency to ask the right questions, challenge assumptions, and uncover the most important customer and market story
Operate effectively in Dust’s highly autonomous product environment, where engineers often lead product initiatives directly
Bring customer, competitive, and market context into conversations about how we position and communicate the product
Partner with Dust’s founders and marketing leadership on major product narratives and moments
Connect product storytelling across the business
Equip Sales and Customer Success teams with the messaging, assets, and context they need to effectively pitch new capabilities to customers
Partner with Brand & Content to turn product innovation into broader editorial and content opportunities
Work with Growth and Field Marketing to extend launches across campaigns, events, and distribution channels
Ensure Dust’s product positioning and differentiation remain clear and consistent as the platform evolves
Create a reliable pipeline of high-quality product content that teams across Dust can use and distribute

3–5+ years of dedicated product marketing experience, ideally with strong PMM foundations from an established B2B technology company and hands-on experience in a high-growth startup
A track record of personally owning technical B2B product or feature launches from positioning through execution
Exceptional product storytelling skills, with the ability to make complex technology clear, credible, and compelling
The range to create across formats, including positioning and messaging, web, written content, social, presentations, and video or demo storytelling
Strong technical curiosity and the ability to build credibility with engineers by asking thoughtful questions and quickly getting fluent in the product
Strong taste and an informed point of view on what great modern product marketing looks like
Comfort operating with ambiguity and figuring out the right approach rather than defaulting to an established playbook
A hands-on working style. You’re as comfortable writing the copy, developing the storyboard, or building the launch plan as you are setting the strategy
Deep fluency in and curiosity about AI. You’ll use Dust to run your own function and become deeply familiar with how our customers are putting AI to work
Based in New York
Location
We're prioritizing building our team with an in-person culture at our offices in Paris, London, San Francisco, and New York because we value the magic that happens when talented people work closely together.
We have an office-first culture. Some of the best things about building at Dust are the energy, the fast decisions, and the unexpected conversations that unlock a hard problem, which happen because we are in the same room. Being together is not a formality, it is how we do our best work, and it is something we actively protect.
That said, we hire people with strong judgement and we extend that trust to how they manage their time. When working from home makes more sense for what you need to get done that day, we trust you to make that call.
Why Dust
The models are powerful enough. What's missing is the product layer where AI meets how companies actually work. That's what we're building: the infrastructure that lets any team turn scattered knowledge and tools into coordinated execution with agents they build, own, and run themselves.
We use Dust ourselves every day. We get to shape how humans and agents collaborate while solving our own problems with the product we ship. That loop is rare, and it's why we move fast.
If you're excited about defining a new category and want to join a determined team of optimists who focus on users, ship fast, and don't take themselves too seriously, we'd love to talk.
Even if you don't check every box in our requirements, we encourage you to apply. We value diverse perspectives and backgrounds, and we're more interested in your potential and passion than a perfect match to our checklist.
Learn how we think and work.
Our product constitution, a story about our mission
Agents at work - Latent Space
, podcast with our cofounder, Stanislas Polu, 2024
LLMs reasoning and agentic capabilities over time
dotAI, podcast with our cofounder, Stanislas Polu, 2024

Product Marketer

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