layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Director, Influencer Marketing at M Booth | LAYIQ

○ Identify and proactively connect brands to influencers/tastemakers/content creators that will put them at the forefront of culture
○ Manage and oversee influencer/partner integrations + programs that speak to our brand’s targets and “make noise”
○ Strengthen relations with and bring relevant tastemakers and influencers in to the fold of brands on an programmatic and ad hoc basis that can drive cultural relevance for our clients
○ Day-to-day management of collaborations and partnerships
○ Be an expert in negotiations and contract reviews, both with influencer partners and third-party vendors with a clear understanding of legal + scope guardrails and payment terms
○ Strong knowledge of paid media and ability to provide recommendation on paid approach
○ Demonstrate program success via strong reporting and storytelling
Be a dot connector ensuring all programming is executed with excellence and the right specialists are brought in to inform at each step of the way
ID the future - the trends, people, brands, technologies that are relevant and complement the clients and work we do and share strategies for how we can apply these to clients’ business/programming
Report on competitive brands and trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends
Client Leadership: Serve as day-to-day client point person on assigned accounts, juggling multiple projects and deadlines, leading calls, has a strong email correspondence, etc.
Serve as a thought leader, trusted voice and advisor to clients
Actively provide strategic counsel and be a strategic voice for the client
Build strong relationship that establishes trust with clients
Supervise and direct account teams on client deliverables
Program Oversight & Management
Design work plans for programs
Ensure work output is the best it can be (of self and team members)
Liaise with influencers at special events + activations (virtual and in-person)
Collaborate within integrated agency teams and with agency partners
Problem-solve quickly when issues arise
Demonstrate expertise in approval processes and legal requirements per individual client needs ● Develop client SOWs, create and track budgets; understand profitability
Set goals and KPIs for your programs
Team Management
Manage a team of 1-3 direct reports (varies based on each client)
Be motivational and inspiring, implementing ideas that help build culture
Set performance standards for account teams
Coach in real-time and provide actionable feedback and guidance to add value to teammate and the work
Challenger of status quo
A problem solver for the team – helps team find solutions
Collaborate with supervisors to determine staff and resource allocation against accounts based on strengths, passions and opportunity areas

Senior Director, Influencer Marketing

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Equal opportunity and accommodations

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