Organic Social Media Manager

Health can’t wait.

Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t.

Alan exists to end the wait.

Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way.

So we are building the new standard in prevention insurance.

Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience.

We are on an incredible journey to build a global leading company, with a unique culture

. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR.

Prevention as the new norm. That's what we're building with our team of 1000+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond.

⭐ Your mission

Main mission

Build and execute on Alan's social media organic strategy internationally in order to turn Alan into the undisputed health reference on socials:

define Alan's unique voice on social media drive the online conversation about health build our AI-powered production system for scalable content production, and grow engaged communities across platforms execute the social media strategy in France

Detailed missions

1. Build the organic social media strategy

Global role:

• Define Alan's social voice, creative direction, and platform-specific frameworks (LinkedIn, Instagram, TikTok, YouTube), including which personas to target on each channel
• Drive coordination with Brand, Product Marketing, and Growth to ensure social is embedded in every major moment (product launches, campaigns, events)
• Bridge organic and paid efforts on Meta and YouTube, ensuring both work in concert to maximize reach, consistency, and performance

Align with each country team on editorial pillars (key themes and topics reflecting Alan's positioning) and platform priorities (which channels to activate and at what intensity per market)

Set the measurement framework: follower composition, UTM tracking, brand awareness surveys, and social listening, with regular performance reviews shared cross-functionally

France execution:

Own and execute the France organic social strategy end-to-end, across the full content mix: educational content, product storytelling, employer brand, community engagement, and campaign amplification

Ensure France content is consistent with global frameworks while reflecting local market nuances

2. Build and operate an AI-powered content production and distribution engine

Design and implement an agentic content workflow using AI tools (LLMs, image generation, video automation) to dramatically increase production velocity without proportional headcount growth

Create a scalable system where subject-matter experts across the company (product, medical, growth, country teams) feed raw inputs (data, stories, product updates) that get transformed into publish-ready content at scale

• Define and operate the distribution logic: publishing cadence, platform-specific formatting, timing, and scheduling across all active channels
• 3. Build a solid performance and measurement framework
• Set up and own the measurement framework: follower composition, UTM tracking, brand awareness, social listening
• Share regular performance reviews cross-functionally
• Define KPIs connecting social activity to business outcomes (traffic, brand awareness, audience quality)
• Use data to make autonomous editorial decisions and iterate on content strategy
• Key outcomes by 1 year

A clear, living organic social media strategy is in place and understood across Alan — platforms are prioritized, editorial pillars are defined, and Brand, Product Marketing, Growth, and country teams are aligned on what Alan stands for on social and how to contribute to it

An AI-powered content production system is operational : agentic workflows handle scheduling, drafting, and basic repurposing, freeing up human time for creative strategy and high-value content

• Platform activation and posting cadence have been defined and implemented based on audience data and strategic priorities
• A measurement framework is live
• : we know who follows us, whether content drives traffic, and whether brand awareness among target audiences is moving
• Social has demonstrably amplified at least 2 major brand campaigns

: the person has owned the organic social amplification strategy end-to-end for at least two significant brand moments, with measurable contribution to reach and engagement vs. previous benchmarks

⭐️ Requirements for the role

Hard skills

Social strategy & editorial thinking

Able to build a platform-specific organic social media strategy from scratch: define objectives, prioritize platforms, set an editorial calendar, and adapt the approach based on data

• Strong editorial judgment: knows what Alan should say, how, and where, and can make fast, autonomous decisions decisively
• Content production
• Can produce social-first content autonomously across formats (short video, carousel, static, copy-led posts), both hands-on and through AI-assisted workflows
• Experienced with AI tools for content creation and able to design agentic pipelines
• Has an eye for what works natively on each platform, not someone who repurposes the same content everywhere
• Data & analytics
• Able to read social analytics and turn them into actionable editorial decisions
• Experienced building simple and rigorous reporting frameworks
• Soft skills / Behavioural traits
• Ownership mindset
• : takes full responsibility for the social presence
• Systems thinker
• : thinks in workflows and leverage points, not just individual posts
• Scrappy and resourceful
• : comfortable with frugality — finds creative solutions with limited budget, doesn't need a big production team to produce great content
• Curious and fast-learning
• : obsessed with what's new on social, on AI tools, on platform algorithm changes — and translates that curiosity into experiments

Collaborative

• : builds strong working relationships across teams, communicates clearly, and makes it easy for others to contribute to social
• Strategic and business-aware
• : understands that social is a business tool, so is able to balance reach and engagement with brand coherence, audience quality, and broader company objectives
• Comfortable with ambiguity
• : the social strategy is not fully defined yet. This person needs to be energized by building on a blank page, not paralyzed by it

Languages

French

: native level, perfect written syntax — the majority of content will be in French

English

: fluent (working language at Alan, used daily)

Spanish or Dutch : a plus given Alan's presence in Spain and Belgium

🙌

About Alan

and

Career pages, as well as our Medium, blog and

Glassdoor page for more info.