Outside Sales Representative, Optical

At Pair Eyewear, we believe in placing our people at the center of everything we do. We are dedicated to fostering a joyful and dynamic workplace, providing our employees with an environment where they can thrive and make a meaningful impact.

We're looking for a driven, relationship-first Sales Representative to join our team. In this role, you'll own a territory with a dual focus: opening new doors and deepening our presence within existing accounts. You're not just an account executive you're a strategic partner to every account you touch.

The ideal candidate comes from the optical industry, understands how buying decisions get made with independent optical retailers, and knows how to turn a cold intro into a long-term partnership. You're comfortable with the numbers, confident in prospecting and skilled at working through objections without losing the relationship.

What You’ll Do:

• Business Development — New Door Penetration
• Identify, prospect, and close new accounts within your assigned territory
• Build a consistent pipeline through cold outreach, referrals, and field activity
• Develop and execute a territory plan to maximize market coverage
• Represent the brand at trade shows, regional events, and in-office visits
• Account Management
• Create a strategic sales cycle with your accounts based on growth potential and overall value.
• Serve as the primary point of contact for existing accounts
• Build deep relationships with key decision-makers (practice owners, opticians, buyers)
• Drive product adoption and increase share of wallet within active accounts
• Conduct regular business reviews and ensure accounts are set up for success
• Strategy & Analysis
• Achieve KPIs through our performance dashboards and account playbooks.
• Analyze sales data to identify trends, opportunities, and gaps in your territory
• Develop account-specific strategies to grow revenue and improve retention
• Track and report on pipeline activity, forecasts, and performance metrics
• Identify operational or product feedback from accounts to help inform cross-functional improvements.
• Partner with internal teams (marketing, product, operations) to address account needs
• Objection Handling & Consultative Selling
• Lead confident, consultative conversations that uncover customer needs
• Address pricing, product, and competitive objections with clarity and confidence
• Adapt messaging based on account type, buyer persona, and stage in the sales cycle
• Who You Are: A relationship builder who enjoys creating long-term partnerships with customers
• Self-motivated and comfortable managing a territory independently
• Results-oriented with a strong sense of ownership and accountability
• Confident in prospecting and business development activities
• Analytical and data-driven when developing sales strategies
• Skilled at navigating objections and complex customer conversations
• Organized, proactive, and able to effectively prioritize competing responsibilities
• A strong communicator who can build credibility with a variety of stakeholders
• Need to Have: 3–6+ years of outside sales, territory sales, or account management experience
• Proven track record of prospecting, opening new accounts, and growing territory revenue
• Demonstrated success achieving or exceeding sales goals
• Experience within the optical industry, including independent practices, optical chains, or wholesale eyewear
• Experience managing a full sales cycle from prospecting through close

At Pair, we carefully consider a wide range of factors when determining compensation. These considerations can cause your compensation to vary. The pay range for this position is expected to be between $70,000 - $100,000 and will include a mix of base salary, commission and a bonus. Total compensation will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.

status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.