layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Lifecycle Marketing Manager
Ultra Pouches
New York City, New York, United States
Source: Ultra Pouches careers · View original posting
Employer job description
From Ultra Pouches's posting. “We” and “our” refer to the employer.
Ultra™ | Nicotine-Free Pouches for Focus & Energy
About Ultra
Ultra™ is already the #1 brand of nicotine-free pouches in the world and we’re only a year in. Our mission is to build the category-defining brand of functional pouches for people who want enhanced performance without the crash, addiction, or long-term downsides. Ultra does not just make a pouch that is somewhat “better for you” than Zyn. We make functional performance products that are actively good for you.
The market shift is massive: nicotine pouch sales are up 3,000% since 2019 and projected to reach $25B by 2028. Consumers are adopting the pouch form factor at scale, and many are now seeking nicotine-free functional benefits in a pouch. Ultra is positioned to lead that wave.
Backed by some of the best investors, founders and athletes in the world, including:
- Left Lane Capital (Blank Street, Olipop, Holy)
- Sugar Capital (Grüns, Feastables, Lucky Energy)
- Athletes & Creators
- ◦ Joe Burrow, Dak Prescott, Henrik Lundqvist, Jakob Chyrchrun + more
- Founders & Operators