layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

SVP, National Sales at Equativ | LAYIQ

Lead the National Sales Organization
Lead the North American national sales team across New York, the Midwest, the West Coast, and Canada setting clear priorities and creating alignment on where and how we grow.
Build a strong, performance-driven culture with clear expectations, real support, and real accountability.
Coach and develop sales leaders and individual contributors across all regions helping people see clearly where they're winning and where they need to grow.
Build trust with the team while being willing to challenge people, ask hard questions, and have direct conversations when they're needed.
Create a consistent operating rhythm across pipeline reviews, forecasting, account planning, performance conversations, and business reviews.
Evaluate how the team operates today and identify opportunities to improve focus, execution, and performance.
Drive Growth & New Business
Own national sales performance and deliver against ambitious revenue and new-business goals across all regions.
Stay close to the market and get personally involved in opening doors, building relationships, and creating new opportunities.
Deepen Equativ's relationships across major holding companies, independent agencies, and brands bringing established relationships and the credibility to engage senior decision-makers directly.
Turn relationships into real commercial outcomes and long-term revenue, not just maintained connections.
Identify whitespace across accounts, agencies, and regions including where mid-market and West Coast opportunity is underdeveloped.
Keep net-new business and prospecting central to the org while continuing to grow existing accounts.
Bring Rigor to How We Sell
Build a clear operating rhythm around pipeline, forecasting, quotas, activity, and results maintaining consistent across regions, but responsive to how Canada, Midwest and West Coast dynamics differ from New York's.
Establish metrics that give the team and leadership a clear, honest view of performance.
Use data to see what's working, where deals are getting stuck, and where the team needs to adjust.
Bring accountability and discipline to the sales process without piling on unnecessary layers.
Partner with leadership on coverage, territories, goals, incentives, and where to put resources against the biggest opportunities both regionally and nationally.
Bring Fresh Thinking
Bring new ideas and be willing to question how things have traditionally been done.
Challenge the team to think differently about prospecting, client engagement, storytelling, and new business.
Stay close to shifts across programmatic, agencies, media buying, and the broader ad tech landscape.
Find practical ways AI can make the sales org smarter whether in prospecting, account intelligence, prep, and client engagement.
Help the team understand how AI and other technology shifts are changing how clients buy media.
Partner closely with Partnerships, Marketing, Product, and Client Services while keeping clear ownership of National Sales.

SVP, National Sales

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