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FloSports, Inc.
Austin, Texas, United States
Source: FloSports, Inc. careers · View original posting
From FloSports, Inc.'s posting. “We” and “our” refer to the employer.
FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners.
FloSports is creating the home for college conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling, and more, and we are looking for innovative and passionate people like you to help us!
As a key member of the Marketing leadership team, the Director of Performance Marketing will lead FloSports’ Paid Media function, driving subscriber growth through highly analytical, performance-driven strategies. This Austin-based role reports to the VP of Growth and owns the end-to-end performance of paid channels, with a particular emphasis on Paid Search alongside a strong Paid Social program.
This is a hands-on leadership role within a complex and highly seasonal business. Success requires constant evaluation, optimization, and budget reallocation to capture demand across sports verticals and customer segments. You will not be stepping into a set-it-and-forget-it environment. Instead, you will play a critical role in shaping strategy in real time and ensuring the business is capitalizing on every growth opportunity throughout the year.
You will bring deep expertise in media mix modeling, budget management, and attribution, along with the ability to step back and see the broader growth picture while remaining close to execution. FloSports already has a strong ROI foundation, and this role is focused on unlocking the next phase of growth by scaling efficiently and identifying new opportunities.
The ideal candidate is highly analytical, exceptionally organized, and comfortable operating in a fast-paced environment with a high degree of complexity. You take ownership of outcomes, translate data into clear and actionable insights, and lead teams to test, learn, and scale what works. Most importantly, you are excited by the opportunity to make a meaningful impact and help unlock the full potential of FloSports.
FloSports exists to elevate the communities, athletes, and sports that have too often been overlooked. That mission starts with our own team. We believe that a diverse, inclusive workplace—one where different perspectives are sought out, heard, and valued—is essential to building a company that can truly serve the full spectrum of sports fans.
We are committed to creating a fair and equitable environment where people from all backgrounds can thrive. To help mitigate bias and expand opportunity, FloSports uses a blind recruiting process that supports more objective, inclusive hiring decisions. We’re intentional in our practices because we believe the best ideas and innovations come from teams that reflect the diversity of the world around us..
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