layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Founding Product Marketing Manager at Corridor | LAYIQ

Define how Corridor is positioned, understood, and differentiated as we build a new category in AI security. Turn complex technical concepts into clear, compelling stories for security, infrastructure, developer, and AI teams.
Own competitive intelligence across the AI security market - tracking competitors, product capabilities, and launches, and turning those insights into clear messaging, battlecards, and guidance for Sales and GTM teams.
Stay close to customers and prospects to understand their problems, language, buying decisions, and highest-value use cases. Bring those insights directly into Product, Sales, Marketing, and company strategy.
Create and ship the work that helps customers understand and buy Corridor — from website content and sales decks to case studies, messaging, launches, and other customer-facing assets.
Own the narrative, positioning, messaging, and go-to-market for new products and capabilities, working closely with Product, Engineering, Sales, and Customer Success.
Develop a deep understanding of the competitive landscape, legacy security approaches, and emerging alternatives. Turn that knowledge into sharp differentiation and a compelling customer story.
Test and iterate across positioning, messaging, launches, and demand generation. Use customer feedback and data to quickly double down on what works and cut what doesn’t.
Identify recurring customer problems, high-value use cases, and unmet needs and help shape what we build around the problems customers urgently need solved.
Who You Are
A high-ownership PMM and builder who can go deep on a technical product and move quickly from strategic insight to execution.
You’ve been a first or early PMM, or held a similarly high-ownership GTM role at a high-growth startup.
You’ve marketed a technical product, ideally across AI, cybersecurity, developer tools, infrastructure, or a related space.
You can earn credibility with technical buyers and engineers, while translating complexity into messaging that is simple, compelling, and commercially effective.
You’re equally comfortable talking to customers, developing strategy, writing copy, building a deck, shaping a launch, and shipping the work yourself.
You have exceptional writing and communication skills and know how to turn a complicated product into a story people understand and want to buy.
You’re deeply customer-obsessed and naturally look for the underlying problem, not just the feature or request.
You’re intellectually curious, opinionated, and willing to change your mind when the evidence says you should.
You thrive in ambiguity, move quickly without a playbook, and have a strong bias toward action, ownership, and measurable impact.
You have 4+ years of experience in Product Marketing, GTM, Product, or a related role, with a track record of building positioning, messaging, ICPs, and GTM strategy from scratch.
You’ve personally created and shipped high-quality marketing and sales materials and worked closely with Product, Engineering, Sales, Customer Success, and leadership.
Equal Opportunity
Corridor is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or any other characteristic protected by applicable law.
We're looking for someone open to working in a hybrid environment 3 days per week in our South Beach, San Francisco office (Mon, Wed, Fri).

Founding Product Marketing Manager

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