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Job opportunity
Senior Brand Marketing Manager
thatgamecompany
Los Angeles, California, United States
Source: thatgamecompany careers · View original posting
- Pay
- $93,500 — $164,000 USD per year
Employer job description
From thatgamecompany's posting. “We” and “our” refer to the employer.
- Senior Brand Marketing Manager
- Remote US & Canada
- Reports to: Head of Brand & North America Marketing
About the Role
As thatgamecompany continues to expand its reach and create emotionally resonant experiences, we are seeking an innovative
Senior Brand Marketing Manager.
At our core, we believe games should be a force for good, and we need a storyteller who can translate that philosophy into authentic, community-first campaigns.
This role is not for a traditional marketer; it is for a creative architect who understands that a brand is a living narrative. You will lead our brand planning on a global scale while maintaining a hands-on focus on the North American market. You will be a champion for our players, a protector of our authenticity, and a pioneer who is unafraid to innovate and fail fast in pursuit of something truly special.
Key Responsibilities
- Strategic Brand Planning & NA Execution
- Narrative Campaign Design: Architect and execute marketing campaigns that prioritize storytelling over transactional advertising, ensuring every touchpoint reflects our studio’s unique identity.
- North America Market Leadership: Serve as the primary lead for all North American marketing initiatives, tailoring global strategies to resonate with local Gen Z and "INFP" audiences.
- Lifecycle Management: Develop comprehensive brand plans for SKY and seasonal expansions, overseeing the journey from reveal to live operations.
- Budget & KPI Management: Oversee the North American marketing budget and establish KPIs that measure emotional engagement and community health alongside traditional growth metrics.
- Community-First Advocacy
- Champion of the Player: Act as the internal voice for the community, ensuring that marketing strategies are grounded in real player behavior and foster positive relationships.
- Authenticity Management: Vet all creative and communications to ensure they feel organic and respectful, avoiding "ad-speak" that could alienate our dedicated player base.
- Creator & Influencer Collaboration: Partner with creators who genuinely align with our values, focusing on authentic integration rather than purely paid placements.
- Creative Collaboration & Brand Legacy
- Creative Team Synergy: Partner closely with the creative team to define unique campaign aesthetics, visual directions, and creative platforms.
- Legacy Building: Develop strategic initiatives that build a long-lasting brand legacy, ensuring every campaign contributes to the enduring identity and cultural impact of thatgamecompany.
- Innovation & Agile Marketing
- Pioneer New Platforms: Experiment with non-traditional channels to meet players where they are.
- Fail Fast Mentality: Foster an environment of rapid experimentation, using data-driven insights to quickly pivot and optimize campaigns.
- Project Management & Operational Excellence
- Project Management: Lead complex marketing projects from ideation to delivery, maintaining highly organized workflows and ensuring cross-functional alignment.
- Efficiency & Workflow Optimization: Collaborate with the Head of Brand & North America Marketing to establish and optimize efficiencies and workflows across cross-functional teams.
- Strategic Partnerships & Licensing
- Licensing & Partnerships: Identify and manage strategic licensing opportunities that extend the studio’s brand and IP into new consumer spaces, ensuring all collaborations align with our core values and maintain authenticity.
- Must Haves
- Experience: At least 8 years in Brand Marketing or Product Management within the video games industry, preferably with experience in live-service or mobile gaming.
Perks:
- Paid Time Off, Holidays and Two Weeks Winter Break
- Employees and their dependents get medical, dental, and vision coverage, regardless of their level, tenure, or position within the company. Moreover, these benefits start on the first day of the job—there’s no waiting period before they kick in.
- Pet Insurance for those who need it too.
- Compassionate leave for employees who needs to take care of their family members
- Pre-tax wellness stipend
- Pre-tax work from home stipend
- Access our savings plan (401K program) with company match
- Mental health resources including Headspace membership and Employee Assistance Program (EAP)
- Discount portal for everyday goods and services
- Employee inclusive and diversity initiatives such as Grow Together
- Support for personal professional development
- We look forward to meeting you!
- Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
The salary range for this position is $93,500 USD to $164,000 USD annually, with the opportunity to earn an annual discretionary bonus. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. Employees in this position are eligible to participate in the Company’s standard employee benefit programs, which currently include the following: medical, dental, vision, 401k, and paid time off.
Our base pay is benchmarked against regional market and industry data and is adjusted to reflect the cost of living in your specific geographic area.
About this listing
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
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