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Range
McLean, Virginia, United States
Source: Range careers · View original posting
From Range's posting. “We” and “our” refer to the employer.
At Range, we’re building towards a world where anyone can live the financial life they imagine for themselves. If that sounds like a mission you want to be a part of, let’s create it together.
We’re building AI-powered wealth management. Investments, taxes, retirement, estate planning, all in one platform instead of scattered across different advisors and apps. We're backed by Google's Gradient Ventures, Cathay Innovation, Scale Venture Partners, and more. We’re growing fast while still small enough that everyone's work is visible and impactful.
We are looking for a senior, strategic Creative Director to own the creative vision for how Range shows up in the world. This is a rare opportunity to build an in-house advertising function from the ground up at a well-funded, hyper-growth fintech company.
Today, our ad creative is managed by an external agency. You will take ownership of that relationship — directing, elevating, and when needed, challenging the agency's output — while also building Range's internal creative capability. You will be the internal authority on what great advertising looks and sounds like for Range: what angle to take, what visual language resonates, what copy earns a click, and how the story holds together from the first impression all the way through the homepage, landing page, and member registration.
This is not a production role. You are a creative director and strategic thinker first. You will concept campaigns, write or direct copy, set the visual direction, and ensure our brand promise is consistent and compelling across every paid touchpoint. You will partner closely with our performance marketing team, who will handle media buying and channel execution — your job is to make sure the creative they're running is exceptional.
You know what's cool. You understand trends. You have strong instincts about what earns attention and what earns trust, and you know how to apply both to a premium financial brand.
Advertising Creative Leadership.
You have a track record of concepting and directing advertising campaigns — not just executing them. You've led agencies or in-house creative teams and know how to set a standard and hold people to it.
Brand and Copy Instincts.
You have strong, confident opinions about messaging. You can write a compelling headline, a clear value proposition, and a landing page that converts — and you know when the agency's draft isn't good enough. You understand how to balance brand storytelling with direct response principles.
Cultural Awareness.
You know what's trending, what's resonating, and what feels dated. You bring a fresh, modern sensibility to everything you touch, and you're not afraid to push Range's creative in a bolder direction.
Full-Funnel Thinking.
You understand how advertising connects to the broader member journey. You think about the ad-to-landing-page-to-registration flow as a single creative system, not a series of disconnected assets.
Collaborative by Nature.
You work well with performance marketing, product, and leadership teams. You can translate data and business goals into creative direction, and you can translate creative decisions into language that resonates with non-creative stakeholders.
Startup Adaptability.
You thrive in a fast-moving environment where you own your domain, make decisions with incomplete information, and ship work quickly. You've operated in a growth-stage company or built an in-house creative capability from scratch.
7+ years in creative direction, art direction, or advertising — ideally with experience at a consumer brand, premium fintech, or growth-stage startup. Agency background with in-house ambitions, or in-house experience with agency fluency, both welcome.
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