Social Media Manager

Title: Sr.

Social Media & Community Manager

Type:

Full-Time, Remote

Working Hours:

Mondays - Fridays, 9:00am - 5:00pm PST

Location:

LATAM (Remote) / Central America

About the role:

As the Social Media & Community Manager, you will serve as the hands-on operator driving organic growth across two distinct brands: an SEC-regulated real estate investment fund and a family-focused coaching and publishing firm. Executing under the EVP’s creative direction, you will own the content calendar from strategy to daily execution—crafting platform-native reels, posts, and stories while actively nurturing and supporting both online communities.

Success in this fast-paced, high-output role hinges on maximizing reach and engagement, contributing to a combined goal of 1,000+ new qualified connections per month, and establishing clear tracking to attribute investor conversions directly to your social touch-points.

Key Responsibilities

• Own social content across both brands.
• Own earned-media social execution — all reels and posts — under the EVP's direction; develop stories, reels, and posts for the fund brand; build and run the social launch calendar for both brands.
• Drive organic growth and community.
• Run organic distribution and follower growth for the coaching brand; own community management across list segments — legacy clients, advisor comms, comments and DMs — with a cadence that keeps each community healthy.
• Keep the content engine running.
• Oversee video edits, scripts, quick productions, and approvals so content ships
• 3× per week
• , pulling the video pod when needed.
• Own event social.
• Own what gets captured at events and how, and manage Whova, LinkedIn, shout-outs, collaborations, reels, shorts, YouTube, Google reviews, Meta (Instagram and Facebook), Twitter and Tiktok.
• Deliver short video by coordinating these scripts or topics with stakeholders or videographer, be on voice with clever, intelligent, older topics, no emojis.

Requirements

• 5+ years running social and community for a brand or creator, with a portfolio of content you made and an account you grew.
• Native fluency in current formats and platforms
• — IG, FB, LinkedIn, YouTube/Shorts, TikTok — and a real feel for what's working this month
• , not last year.
• Hands-on content creation: reels, stories, short-form video, posts — you make it, you don't just schedule it.
• Community management: engagement, comment and DM response, segment health, and a consistent cadence.
• AI-native creator: you use AI tools to ideate, script, edit, and repurpose at volume — this is core to the role, not a bonus.
• On-voice writing for two distinct brands targeted at 45-70 year olds, and strong English.
• Owner's mindset: high-output, resourceful, low-ego, never goes dark on the update cadence.
• Self-sufficient operator: you know what to do unprompted and learn any tool cold.
• Reliable remote setup.

Preferred Qualifications

• Grew a founder, creator, or personal brand
• — especially in finance, coaching, a movement, or thought-leadership — directly relevant to building the two brands’' presence–one a personal brand and one a corporate brand.
• Short-form video editing chops
• (CapCut or similar) — bridges the gap to the video pod.
• Experience with event/live social capture
• (Meta Reels or Stories, Whova, etc.).
• Built
• AI-assisted content systems
• — repurposing, scheduling, ideation pipelines.
• Community-platform experience
• (groups, memberships, advisor communities including Reddit, Telegram, What’s App, GroupMe).
• A trend-curious, fast-iterating temperament
• — ships, learns, ships again.