Global Marketing Brand & Content Manager - 18 Month Contract

Who we are:

Founded in 2013, Ignition is the leading revenue and billing automation platform for firms and agencies. We automate proposals, invoicing, payments and workflows in a single AI-powered platform, empowering businesses to sell, bill and get paid faster.

Ignition automates proposals, engagement letters, invoicing, payments and workflows in a single AI-powered platform, empowering 8,500+ businesses to sell, bill and get paid for their services with ease.

To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform. Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.

Company Values:

• We are better everyday
• We work without ego
• We are smarter together
• We hero our customer

What you’ll own

You will own strategic direction across three connected areas:

• Brand communications: Brand narrative, PR messaging, executive communications, corporate storytelling and reputation
• Content Marketing: Editorial strategy, thought leadership, campaign narratives, hero content, customer stories, reports and blog direction
• Social & Brand Presence: Social strategy, executive social, employee advocacy, brand consistency and agency direction

What you’ll do

• Lead narrative strategy and brand storytelling
• Shape the strategic narrative that defines how Ignition shows up in market.
• Translate business priorities into clear, compelling external stories.
• Maintain consistency of brand voice, tone and messaging across content, PR and social.
• Identify opportunities to strengthen Ignition’s thought leadership and category relevance.
• Support executive communications and thought leadership with clear messaging, strong editorial judgment and brand alignment.
• Own editorial strategy and content direction
• Lead the global content strategy across thought leadership, campaigns, reports, blogs, customer stories, webinars and other high-impact content.
• Develop strategic briefs, angles and editorial direction for agency and freelancer execution.
• Oversee hero content such as benchmark reports, guides, playbooks, customer stories and campaign assets.
• Ensure content supports both brand-building and demand-generation priorities.
• Review and approve externally facing content for quality, audience relevance, brand fit and strategic alignment.
• Identify narrative gaps, content opportunities and ways to improve market resonance.
• Ensure product messaging accuracy and content integrity
• Review product-related messaging for accuracy, clarity and credibility.
• Partner with Product Marketing to validate positioning, claims and launch messaging.
• Ensure content truthfully represents the product, customer experience and market context.
• Review research, benchmark reports and data-driven content to ensure the narrative is accurate, credible and strategically valuable.
• Coach agencies, freelancers and internal partners on product nuance, customer pain points and messaging accuracy.
• Lead social and brand presence
• Own the strategic direction for Ignition’s global social presence.
• Guide agency partners on social storytelling, channel priorities and creative direction.
• Oversee executive social and employee advocacy initiatives.
• Ensure social content reflects Ignition’s tone, brand voice and market position.
• Use performance insights to evolve social strategy and improve audience engagement.
• Orchestrate agencies, freelancers and AI-enabled workflows
• Direct agency and freelancer work across content, social and communications priorities.
• Set clear priorities, briefs, feedback and quality standards for external partners.
• Ensure AI-enabled workflows are used effectively without compromising accuracy, originality or brand integrity.
• Review AI-generated content with a strong human lens for brand fit, product truth, audience value and strategic alignment.
• Identify which work should be handled by agencies, AI workflows, internal teams or the role owner.

What we’re looking for

• You are a content marketer at the core, with the judgment and range to operate across brand, communications and social.
• You should bring: Strong editorial judgment and storytelling instincts
• Experience building content strategies that support brand, demand and customer education
• Ability to shape narratives, develop briefs and guide content from idea through launch
• Strong understanding of brand voice, messaging and product positioning
• Experience managing agencies, freelancers or external partners
• Comfort reviewing and improving AI-generated content
• Ability to prioritize competing requests across stakeholders, teams and regions
• Strong cross-functional collaboration skills
• Confidence balancing creative quality with business outcomes
• A pragmatic, hands-on mindset when needed, without losing sight of strategic priorities
• Experience
• 8+ years of experience in content marketing, editorial strategy, brand communications or integrated marketing
• Experience in B2B SaaS, technology, fintech, accounting, professional services or a related industry preferred
• Proven ability to develop and execute content strategies across multiple channels and formats
• Experience managing agency or freelancer relationships
• Strong writing, editing and communication skills
• Experience working with Product Marketing, Demand Generation, Design, Sales, Product and Customer Marketing teams
• Strong experience with AI-enabled marketing or content workflows
• Ability to interpret performance data and translate insights into action
• Success in this role
• Success means Ignition has a clear, consistent and differentiated market narrative across brand, content, PR and social.
• This person will help ensure: Content quality remains high as output scales
• Agencies and AI workflows produce stronger, more strategically aligned work
• Product messaging is accurate and credible
• Campaign narratives are clear and connected across channels
• Social and executive communications reinforce Ignition’s brand position
• Cross-functional teams are aligned around shared messaging and priorities
• Content contributes to brand authority, audience engagement, market resonance and pipeline influence
• The role remains focused on high-value strategic work rather than being pulled into low-value execution