layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Demand Generation Manager
Bobyard
San Francisco, California, United States
Source: Bobyard careers · View original posting
- Pay
- $120,000 — $150,000 USD per year
Employer job description
From Bobyard's posting. “We” and “our” refer to the employer.
About Bobyard
Construction is a trillion industry still running on manual work. Contractors measure and count materials off drawings by hand — it takes forever, and it caps how many jobs they can bid. Bobyard uses AI to automate takeoffs and estimates, cutting takeoff time by 50–90% and letting contractors send more bids. We're Series A, backed by 8VC, Primary, and Pear, and growing uncomfortably fast.
About the role
Marketing at Bobyard has real channels — paid, content, social, events, partnerships — and real early traction. What it doesn't have yet is one person turning those channels into a coordinated pipeline machine instead of five separate efforts competing for the same creative resources. That's this role. You'll own the strategy and channel mix, and you'll be judged the same way we are internally: on marketing-sourced pipeline dollars.