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cocollective
New York, NY
Source: cocollective careers · View original posting
From cocollective's posting. “We” and “our” refer to the employer.
co:
is a creative and strategic transformation partner for purpose-led organizations.
We believe today's most successful organizations are driven by an underlying purpose, one that is so central to their identity it influences everything they do, from capital investment to social media.
Ultimately, these brands are defined by what they do, not by what they say. For them, purpose becomes business strategy and storytelling becomes
StoryDoing.
At co:collective we design brands, experiences, and content that transform businesses
: who they are, how they act, and how they show up in the world, so that more businesses can be driven by their purpose from the inside out.
This isn't a traditional Creative Director role. There are no campaign briefs. No handing off to a media buyer.
What there is: a direct line between the creative work you lead and the future of a business. You'll sit across the table from CEOs and CMOs who are trying to figure out what their company stands for and where it's going, and you'll use creativity to help them get there.
At co:, creative direction means holding the standard for how an idea feels, how a strategy is expressed, and whether the work we make is genuinely moving people.
Who you are
You came up as a writer or conceptual creative. But somewhere along the way, you realized you were less interested in making ads and more interested in making change. You want your work to matter at the level of business strategy, not just brand expression.
You view creativity as a tool for delivering large, systemic ideas. You are ready to step out of the execution lane and into the conceptual driver's seat
, generating big, actionable solutions that transform a business.
You don't just think big, you think interestingly
. You are driven to find unique, unexpected, and culturally relevant solutions that unlock new growth and impact for our purpose-led clients.
You are eager to apply your creativity to changing the world through business and brand transformation
, rather than traditional campaign cycles.
You are comfortable, articulate, and impactful in strategic conversations, capable of challenging assumptions and bringing a creative perspective that informs and elevates the overall business approach.
You are an interesting person with broad cultural fluency, constantly absorbing trends and identifying the white space where culture, humanity, and brand purpose intersect.
You're a doer and a leader.
You can draft a compelling story that brings strategy to life and inspire teams to take their work to the next level. You’re comfortable overseeing work that’s both verbal and visual.
Salary range: $150,000-$180,000
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