layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Brand Content Producer at Tonal | LAYIQ

Shoot and produce photo and video content for use across web, retail, organic social, paid media, email, events, and out-of-home
Work with Brand team to concept and execute original visual stories that bring the Tonal brand to life across formats and audiences
Get inputs from channel leads and campaign leads to translate briefs into hero and supporting visual assets while ensuring content is optimized for each channel without losing visual integrity
Be involved in the full production process end-to-end, from pre-production planning and shot lists through capture, editing, and final delivery
Partner closely with Tonal's studio production team to identify opportunities to capture brand and marketing content alongside existing fitness content shoots — maximizing time on set
Cultivate meaningful connections and trust with on-camera talent to ensure every capture feels genuine and authentic
Stay current with visual trends across fitness, wellness, and lifestyle
Who You Are
5+ years of professional photography and videography experience, ideally for consumer brands
A portfolio that demonstrates range — lifestyle, social, product, and motion — with a clear and confident visual point of view
Strong post-production skills across photo and video editing (Adobe Creative Suite; Premiere, Lightroom, Photoshop, Canva, Capcut)
Experience shooting for multiple end uses with an understanding of how format and context shape creative decisions
Ability to work independently on shoots, including self-directed lighting, sound, and direction of talent when needed
Collaborative, with a clear process for taking and giving creative feedback and iterating efficiently
Strong communicator who can build trust with producers, directors, and crew and integrate seamlessly into an established team culture
Knowledge of AI creative tools a plus
Passion for fitness, health, or wellness preferred
Willing to come in to our New York studio to shoot with talent, and willing to travel for shoots when needed
At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!
Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.

Brand Content Producer

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