Lead Product Manager, GEO

About the Role

GEO is the fastest-growing line item in marketing conversations and the least-understood on any reporting deck. Clients know earned media moves the needle on AI visibility, but no one has built the reporting layer that makes that provable, repeatable, and client-ready. This role defines that for the industry. We're looking for a Lead Product Manager, GEO to own the methodology, metrics, and reporting experiences that help Stacker clients understand the impact of every story they publish.

In this role, you'll drive the full reporting product: the KPIs we surface, the methodologies behind them, the client-facing dashboards that make complex data immediately actionable, and the strategic roadmap that expands our reporting suite over time. You'll start with AI search visibility (GEO) and build toward a comprehensive view of content performance and earned media impact across channels.

You'll work closely with Data Science to pressure-test datasets and define rigorous measurement approaches, with Engineering and Design to ship reporting experiences clients find genuinely useful, and with Revenue teams to surface insights that retain and grow accounts. This is a senior individual contributor role with strong autonomy to set direction, align stakeholders, and make consequential decisions about what gets built and why.

About Stacker

Stacker is revolutionizing the traditional newswire business model and the ways in which brand newsrooms and publishers connect. Our platform helps over 100 content contributors - brands, nonprofit newsrooms, and others - extend the reach of their content by seamlessly integrating with a network of thousands of trusted news publishers.

Stacker helps brands get their stories in front of more readers by syndicating content across a large-scale publisher network, enabling organizations to expand the reach and impact of their earned and owned media.

As a bootstrapped, fast-growing company, we're resourceful, innovative, and committed to building an inclusive, equitable culture. We are a remote-first team that values ownership, integrity, and collaboration—offering flexible schedules, unlimited vacation, an employee equity program, and full health & dental coverage. We champion long-term impact over short-term gains and believe in empowering our team with autonomy and opportunities for career growth.

What You’ll Do

• Own the reporting product strategy: Define and evolve Stacker’s client reporting roadmap, with an initial focus on GEO/AI visibility and long-term expansion into a comprehensive reporting suite.
• Drive feature development from concept to launch: Write clear PRDs and user stories, prioritize initiatives, and partner with engineering and design teams through development, QA, and release.
• Build meaningful AI visibility reporting: Define the methodologies, metrics, visualizations, and client narratives that help brands understand performance within AI search ecosystems.
• Partner closely with Data Science: Analyze reporting data across stories and campaigns to uncover insights that improve product experiences, support case studies, and shape educational content.
• Lead client-informed product discovery: Monitor feedback trends, run beta programs, and synthesize client use cases to identify opportunities, friction points, and roadmap priorities.
• Align stakeholders across the business: Keep leadership, client-facing teams, and cross-functional partners informed on roadmap decisions, release timelines, and long-term investments.
• Monitor the evolving SEO and GEO landscape: Track industry trends, competitive tooling, and changes in AI-driven discovery to inform strategic product direction and investment opportunities.
• Strengthen external ecosystem relationships: Maintain productive partnerships with SEO/GEO tooling providers and industry experts to stay ahead of emerging themes and feature opportunities.

About You

You're a strategic product thinker who thrives in fast-moving environments and enjoys translating emerging trends into clear, actionable product experiences. You're energized by solving difficult measurement problems, especially in spaces where industry standards are still evolving. Rather than waiting for perfect clarity, you're comfortable forming hypotheses, validating them with data and customers, and iterating quickly.

You combine analytical rigor with strong product intuition. You're equally comfortable debating citation methodology with a data scientist, collaborating with Engineering on implementation details, and communicating roadmap priorities to executives or client-facing teams. You care deeply about creating intuitive, beautifully designed products that make complex data tell a clear, useful story

You've followed the SEO, PR, and GEO/AI search space closely enough to have a point of view: on where the measurement gaps are, why most current tools fall short for earned media, and what brands actually need to understand their AI visibility.

What You’ll Bring

• 4+ years of experience in product management, client reporting and analytics, agency SEO, or adjacent product-building roles, ideally within media, data, or marketing technology.
• At least 1 year researching, working, or hacking together GEO-related projects
• Strong familiarity with the SEO, content marketing, martech, and AI visibility (GEO) ecosystem.
• Hands-on experience with tools such as Ahrefs, Semrush, Similarweb, Profound, Airops, Peec.ai
• , or comparable SEO/GEO platforms.
• Understanding of how AI search works—including LLMs, retrieval systems, and citations—and how those dynamics intersect with content strategy, PR, earned media, and SEO.
• Demonstrated success leading strategic, cross-functional initiatives and influencing stakeholders across multiple teams.
• Analytical fluency and comfort working directly with datasets using tools like Google Sheets, SQL, or BI platforms to evaluate methodologies and uncover insights.
• Excellent written and verbal communication skills, including experience presenting to senior stakeholders and client-facing teams.
• Experience writing PRDs and collaborating directly with engineering and design teams throughout full product build cycles.
• Nice-to-Haves
• 2+ years working with AI, automation, or data-intensive products.
• Background in B2B SaaS products with client-facing dashboards, portals, or reporting experiences.
• Experience creating enablement materials and training go-to-market teams.
• Established relationships or network within the SEO, GEO, or AI search ecosystem.
• Familiarity with content performance measurement, data storytelling, and client-facing insight reporting.
• Experience running beta programs or structured client feedback loops to inform product decisions.
• Why Join Us?
• We're a diverse team of storytellers committed to building a more exciting, innovative future for media and marketing. As a bootstrapped company, we're resourceful, fast-moving, and focused on sustainable growth. Our virtual-first culture is rooted in trust, ownership, and collaboration, with a deep respect for each team member's voice and value. You'll be joining a company that's serious about impact—and intentional about how we scale it.