layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Founding Sales Development Representative - UK & EMEA at Rilla | LAYIQ

Own the top of the sales funnel, prospect, research, and engage new leads daily
Book qualified meetings for the Head of Sales through cold calling, email, and LinkedIn outreach
Reactivate cold leads and build pipeline from scratch
Travel to industry conferences to engage prospects and book demos on the spot
Follow up with inbound and conference leads through calls and email
Become a genuine expert on our product, our customers, and how great salespeople sell
We Don't Just Hire Top Performers. We Build Them.
Sales coaching is not a side benefit at Rilla. It's the product. We build software that makes salespeople better, and we use it on ourselves. Every rep on our team is coached with the same tools we sell. Most companies say they care about your development. At Rilla, it's why we exist.
When you join as an SDR, you enrol in Rilla Sales Academy, a structured training programme designed to take you from zero to enterprise rep:
Foundations: Cold calling, prospecting, multi-threading, finding active leads
Conversation skills: Opening sequences, discovery questions, active listening, mirroring
Advanced selling: Demo storytelling, closing sequences, objection handling, next steps
You graduate when the Head of Sales' calendar is full and we need you to step into the Account Executive role and start closing.
If you perform, you will become an Account Executive by week 10-14
. This is not a "two years as an SDR" role.
We don't hire outside AEs — every single AE at this company has been promoted from within.
Who You Are
A customer obsessive.
Someone who deeply cares about delighting clients and solving their pains, not about vanity metrics.
An infinite learner.
You are always looking to learn more and learn faster. You feel uneasy when you get complacent, and you're constantly seeking discomfort.
A team player.
You love giving and receiving feedback and learning and growing as a team.
Unafraid of failure.
You take risks. You see failure as an opportunity to learn, grow, and be better the next time. In a weird way, you trick your brain into being excited when you fail because it means you get a new opportunity to learn more.
Affinity for the unconventional.
You get a kick out of rejecting conventional wisdom. And you're not afraid to try weird, crazy, and quite possibly stupid ideas.
Extremely focused.
You practice extreme focus in everything you do. You're always looking to prioritise your time and resources for maximum efficiency.
Nice to Have
Top percentile in something exceptional — academics, competitions, club leadership, anything that shows you operate at a high level
You've sold something before — door knocking, summer job, side hustle, lemonade stand, doesn't matter. If you've had to convince someone to buy, that counts
Former or current elite-level athlete — if you've competed nationally or won titles, even better
Fluent or business proficient in European language(s)

Founding Sales Development Representative - UK & EMEA

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