Account Coordinator, Media Relations

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We're filling this role for AIIR, a communications and experiential agency that helps health, wellness, fitness, and performance brands sharpen their story, build credibility, earn trust, and accelerate growth through strategic communications, media relations, creator partnerships, brand activations, and performance marketing.

AIIR is seeking an Account Coordinator, Media Relations to join its New York team. This role will support the development and execution of media relations strategies across a growing portfolio of health, wellness, fitness, and performance brands. The Account Coordinator will work closely with agency leadership and client teams, contributing to media outreach, storytelling, reporting, events, and day-to-day account execution while building strong relationships with clients and members of the media.

ESSENTIALS:

• One to three years experience in public relations, media relations, or corporate communications (agency, in-house, or a combination)
• Confident as client and media relations facing
• Sharp proactive and reactive media relations instincts
• Strong writing, communication, and organizational skills
• Passion for storytelling and building relationships with the media
• Oversee reporting with support of entry-level staff
• Entrenched in health, wellness, fitness, and performance (athletes and enthusiasts strongly encouraged to apply!)

KEY RESPONSIBILITIES:

• Assist in developing and executing media relations strategies and campaigns
• Draft and distribute press materials including pitches, press releases, and media alerts
• Conduct media outreach to secure placements in print, digital, and broadcast outlets
• Conduct and secure new media opportunities with content creators and influencers, podcasts, and YouTube
• Design and support client events while hosting media and VIPS
• Monitor media coverage and create client-ready reports and recaps
• Maintain and update media lists and databases
• Support client account teams with research, administrative tasks, and meeting prep
• SKILLS AND SYSTEMS: Asana, Google Suite, Notion, and Slack