layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Marketing Operations Lead
Factory
San Francisco, CA, United States; New York, United States
Source: Factory careers · View original posting
Employer job description
From Factory's posting. “We” and “our” refer to the employer.
About the Role
As Marketing Operations Lead, you will be a founding member of our GTM Strategy & Operations team where you will own the buildout of the marketing operations function from the ground up.
You will own the systems, workflows, data, and operating infrastructure that enable marketing to scale. You will be the primary operations partner to field marketing, growth marketing, product marketing, and product-led growth. You will also own the evolution of marketing-related workflows in Factory’s own product.
This is a hands-on individual contributor role for a technical builder with the potential to evolve into a people manager role as our GTM scales. This role reports to the Head of GTM Strategy & Operations. This is an in-office role based in our San Francisco headquarters.
What you will do and achieve
- Build and administer the marketing automation platform and other marketing technology stack.
- Build scalable processes for campaign ops, lead management, lifecycle programs, attribution, etc.
- Create clear documentation, governance, and measurement standards for the marketing ecosystem.