layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Events at Factory | LAYIQ

Own end-to-end strategy and production for Factory's flagship event portfolio, including:
Sales Kickoff (SKO)
President's Club
Tier-1 conferences and trade shows such as AWS re:Invent
Major sponsored experiences and experiential activations
Translate company and business objectives into distinctive event strategies and attendee experiences that strengthen Factory's brand and support measurable business outcomes.
Serve as Executive Producer for flagship programs, establishing the creative vision, production approach, operating plan, budget, timeline, and attendee journey.
Lead large-scale presence at major industry moments such as AWS re:Invent, including booth experiences, sponsorships, customer programming, hospitality, offsite activations, executive participation, and surrounding brand experiences.
Own multimillion-dollar event budgets and provide forecasting, reconciliation, scenario planning, and recommendations for maximizing investment.
Source, negotiate with, and lead external agencies, production companies, venues, DMCs, experiential partners, AV/technical production teams, and specialty vendors.
Lead complex cross-functional workstreams involving Marketing, Brand, Sales, Product, Communications, People, Finance, Legal, and Executive Leadership.
Establish detailed production plans, critical paths, RACI structures, run-of-show documentation, contingency plans, and onsite operating models.
Lead onsite production and serve as the senior decision-maker for flagship event execution.
Develop premium attendee experiences appropriate for employees, customers, executives, partners, and VIP audiences.
Identify opportunities to extend Factory's presence beyond the primary conference environment through sponsored events, hospitality, experiential activations, and strategic partnerships.
Partner with the team on annual planning, budget allocation, event standards, measurement, and long-term evolution of Factory's event portfolio.
Establish scalable processes, vendor relationships, production standards, and best practices that can be leveraged across the broader events organization.
Conduct post-event analysis and translate results, stakeholder feedback, attendee insights, and operational learnings into recommendations for future programs.
Champion the Factory voice and ensure every program reflects the ambition of our mission to bring autonomy to software engineering.

Events

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