layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Strategic Finance Lead at Counsel Health | LAYIQ

Financial Planning & Analysis
Lead the annual budget, rolling forecast, and monthly close variance analysis across the business
Build and maintain the consolidated P&L, headcount model, and cash flow forecast; present results and risks to leadership
Develop revenue models that capture Counsel’s multi-channel dynamics
Design and publish KPI dashboards tracking member acquisition, retention, visit volume, unit economics, and clinical utilization
Partner with Sales, Clinical Ops, Product, and People to gather bottom-up assumptions and hold teams accountable to their plans
Financial Modeling
Build integrated 3-statement financial models for scenario planning, fundraising support, and board presentations
Develop unit-economics models CAC, LTV, payback period, and gross margin across DTC and B2B channels
Create cohort and retention analyses to understand member lifetime behavior and inform pricing and packaging decisions
Model state-expansion economics as Counsel adds new payor partnerships
Build ROI and payback models for employer and health plan partners that support enterprise Sales conversations
Strategic Finance
Prepare board decks, investor updates, and management presentations with clear narratives grounded in data
Support fundraising diligence, organize financial data rooms, respond to investor questions, and develop projection packages
Conduct market sizing, competitive benchmarking, and business case analysis for new products and verticals
Analyze partnership, product, and geographic expansion opportunities. Build deal models, sensitivity analyses, and business cases
Provide ad hoc analysis to the leadership team to answer the most critical strategic questions
Special Projects
Lead finance workstreams on high-priority initiatives such as new market launches, product expansions, and enterprise contract structuring
Build reporting infrastructure as Counsel scales data definitions, and automation
Evaluate and implement financial planning tooling as the company grows
Serve as the analytical partner to non-finance leaders, translating financial data into insights for Clinical Ops, Product, and Growth teams

Strategic Finance Lead

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