layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Head of Demand Generation at Campfire | LAYIQ

Own inbound demand gen strategy and execution across all channels
Build and run integrated campaigns — content, email, paid, and organic — that drive qualified leads for sales
Own the website: messaging, CRO, landing pages, and ongoing optimization
Lead SEO strategy and execution, from keyword research to content to technical improvements
Manage paid advertising across Google, LinkedIn, and other channels
Write and produce content that speaks to finance leaders — blog posts, guides, landing pages, email sequences
Partner closely with the sales team to align campaigns with pipeline goals and real feedback from the field — including owning gifting programs, direct mail campaigns, SDR sequence messaging, and nurture sequences
Build reporting and dashboards to measure performance and optimize spend
Manage and mentor the Paid/SEO Growth Specialist on your team
Who You Are
Must-haves: 10+ years in demand gen or growth marketing at a B2B SLG company
Proven track record building inbound programs that generate measurable pipeline
Strong writer — you can produce compelling content for a business audience without it sounding like marketing fluff
Hands-on experience with SEO (content and technical) and paid channels (Google, LinkedIn)
Data-driven: you build dashboards, track what matters, and optimize based on results
Experience working closely with sales teams and understanding the revenue funnel end-to-end
Comfortable being a player-coach — you'll do the work, not just manage it
Nice-to-haves: Experience marketing to finance teams, CFOs, controllers, or accounting personas
Background in ERP, accounting software, or fintech
Experience with HubSpot or similar marketing automation platforms
Prior experience managing a small team
Success Metrics
You'll be measured on: Inbound MQL volume and quality
Pipeline sourced and influenced by marketing
Website traffic and conversion rates
SEO rankings and organic search growth
Paid CAC and ROAS across channels
Success Metrics
You'll be measured on: Inbound MQL volume and quality
Pipeline sourced and influenced by marketing
Website traffic and conversion rates
SEO rankings and organic search growth
Paid CAC and ROAS across channels
Why Campfire
Campfire is building the future of enterprise finance—a modern accounting platform with the power of NetSuite and the ease of QuickBooks. Our reimagined general ledger automates revenue reporting, prepayments, and multi-entity consolidation. Our latest AI functionality, Ember AI, empowers finance teams to draft flux analysis, monthly reporting, and more.
You'll join a small, high-impact team that moves fast, thinks creatively, and cares deeply about doing great work. We offer the freedom to experiment, the support to grow, and the chance to make a real impact on how businesses understand and manage their financial data.

Head of Demand Generation

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