layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Jr. Digital Marketing Specialist at webfx.com | LAYIQ

The Job Responsibilities: What You'll Learn to Do
Communicate with Clients
(About 40% of your day)
Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals
Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate
Plan and Execute Digital Marketing Strategies
(About 35% of your day)
Create and execute data-driven SEO and AI Search Visibility strategies and optimizations for your clients
Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients
Plan content strategy and build outlines for our team of copywriters
Manage the planning and execution of CRO projects, and recommend CRO best practices for clients
Perform light editing in the backend of client websites to correct errors and implement content
Analyze Marketing Campaign Data
(About 15% of your day)
Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports
Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings
Perform Marketing Research and Testing
(About 10% of your day)
Conduct industry research such as competitor analysis and keyword research
Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly
The Benefits: What You'll Get
Comprehensive, On-the-Job Training and Career Development
Initial "career kickstart" training to learn foundational hard skills over the first few months on the job
Ongoing advanced training sessions from industry experts as you progress further in your role
Regular team Lunch-and-Learns in our on-site training amenities
Career Growth and Upward Progression Paths
All our Jr-level roles represent the first step on an upward promotional path within WebFX
Merit-based promotions are abundant for new team members who meet or exceed performance metrics
Regular 1-on-1 check-ins with a manager to support career growth

Vibrant Company Culture:

We've been named the Best Place To Work in Pennsylvania 10 times

Individual and Company Growth:

Merit-based promotions with a clear progression path. WebFX grew 250% over the past 3 years, and we promote almost exclusively internally

Training and Development:

Entry-level roles, comprehensive training, ongoing learning programs, and the chance to learn from some of the best in the business

Flexible Schedule:

Start your day between 8-10 am - when you do your best work

Insurance Coverage:

Health, vision, dental, and supplemental insurance with multiple plans and options to choose from, including HSA and FSA options with contribution matching

100% Company 401k Matching:

Up to 4%

Work-Life Balance:

Generous PTO, new parent support (and paw-ternity leave!)

Tech and Equipment:

All technology & equipment provided - every FXer receives a tech set-up valued at ~$1500, plus a personal desk fund for any extra touches you want to add to your space!

Health & Wellness:

Employee wellness program including a free FitBit, fitness challenges, and a Headspace account

Office Perks:

Pet-friendly office spaces, casual dress code, surprise catered meals, and more

Opportunities to Give Back:

On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes

...And So Much More!

Home buyer program, profit sharing, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients

Check out our culture on social media:

Instagram

Twitter

Facebook

*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!

We have a multi-step interview process

, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? You should definitely apply now!

You can learn more on our website here!

Jr. Digital Marketing Specialist

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