Employer job description

From Stable Money's posting. “We” and “our” refer to the employer.

About Stable Money

Stable Money is India’s leading fixed investment platform. It is a marketplace which helps customers discover and invest in high-quality fixed-income products such as Fixed Deposits (FDs), RD, Bonds, Credit Cards, Mutual Funds from trusted institutions. Stable Money has 30 lac+ trusted investors, 2000cr+ bookings since inception and is backed by marquee investors such as Z47, Lightspeed, Fundamentum, Matrix Partners, RTP Global to name a few

Role:

Growth & Retention: General Manager

Job Description:

Candidate has 2 mandates:

Monthly Transacting users (MTU): Break and drive each part of the funnel: New user conversion, Repeat user retention, Dormant user reactivation.

LTV: Improving the LTV of every user acquired on the platform: frequency building and Cross-sell

Roles & Expectations:

MTU:

Planning & governance of the metric – Breakup of the metric (Cohort, Traffic, Conversion), Inputs which influence the metric and Daily/Weekly trends
Solutioning on Product nudges in discovery behaviours across the entire journey on the app
Analytical framework to understand Traffic breaking by multiple user-segments
End to end ownership: Do what it takes to move the metric by working with stakeholders across Marketing, Comms, Merchandising, Product and Category to move the metric
Plan for backup plans if metric is not on Track

LTV:

Define the LTV across multiple categories
Break problem statement into sub-problems and drive it by working with owners of each sub-metric
Cohort-wise tracking and solutioning to improve the metric

Preferred Candidate:

3-4 years of post-MBA or 5-6 years of post UG work experience across Management Consulting (or) Consumer strategy / Consumer facing Product in Consumer tech companies

First-principled thinking: building hypotheses of factors influencing target metric, learnings from past successful/ failed experiments and designing new solutions.

GM - Growth & Retention