Content Lead

TL;DR

Own Anon's organic content engine as a sub-function of growth. Plan, produce, publish, and repurpose content across SEO and social, interview subject-matter experts and customers, and make sure sales has the proof assets they need. You may use external creators for volume — your job is the strategy, the editorial bar, and the through-line.

Why this role exists

We want consistent, on-strategy content across our owned channels — and we want it owned in-house, not contracted out. In our experience, contracting out the strategy of content is what makes it generic. Contracting out the production of content is fine and expected. This role sits inside the growth function and will likely report into the Growth Lead.

What you'll do

• Set the editorial and creative strategy across SEO content, social (LinkedIn, X, Instagram, etc.), paid ad creative, and sales enablement.
• Generate content with AI as the default production engine.
• Written long-form and short-form, plus image and video ad creatives — using text, image, and video generation tools to produce variations at a volume manual production can't match.
• Run the content pipeline end-to-end: topic/angle selection → keyword/intent → brief → generate → edit → publish → distribute → repurpose → measure.
• Produce ad creative at scale.
• Spin up dozens of image and video variants per concept so the Growth Lead always has fresh creative to test across paid and social. Treat creative as an experiment input, not a one-off deliverable.
• Interview internal SMEs and customers to extract real insight — generic, AI-flavored content is the failure mode we're hiring against. Your edge is feeding models the right raw material and taste, not prompting from nothing.
• Build reusable content systems.
• Prompt libraries, brand/voice guidelines, and templates so quality holds as volume scales — and so our internal tools can lean on them.
• Pull in contractors for the work AI can't do well yet, while keeping voice, brand, and quality consistent.
• Track what moves pipeline.
• Rankings, impressions, clicks, engagement, creative-level performance, and leads influenced — surfaced in our internal dashboard, not just generic analytics tools.
• Profile we're optimizing for AI-native content producer.
• You generate written, image, and video content with AI tools every day — and you have a real point of view on how to keep AI output from looking and sounding like AI output.
• Hands-on with modern generation tooling: LLMs for copy, image models, and AI video tools for ad creative and short-form. You don't need to be an expert in all of them, but you should be fluent and fast-learning.
• Strong writing and editing. Direct, clear, persuasive. No corporate gloss. You can tell good output from bad and fix it.
• A creative eye for visuals — you can direct, select, and refine image and video creative even if you're not a trained designer.
• 2+ years owning content for a B2B services or agency business (or an equivalent body of work you can show).
• Understands SEO fundamentals (intent, on-page, internal linking, topical authority, AI-overview formatting).
• Comfortable with design and editing tools (Canva / Figma / CapCut or similar) to finish what AI starts.
• Success looks like (first 90 days)
• A daily content publishing cadence.
• A measurable lift in inbound (search + social).
• A library of proof-driven sales assets sales actively uses.
• A clear point of view from you on which content bets are working and which to kill.
• Hard requirements
• Portfolio of published work we can read.
• Strong opinions on what good B2B content looks like in 2026 (we'll ask).
• Can self-direct — you'll get strategic input, not daily art direction.
• Nice to have
• On-camera comfort for short clips.
• Past experience writing for founders, operators, or specialty SMB.
• Familiarity with Google Search Console, analytics tools, and AI-visibility tracking tools.

Logistics

Remote-friendly.

Likely reports to the Growth Lead once that role is filled.