Sales Lead

TL;DR

Run the full sales motion end-to-end: source → reach out → qualify → pitch → close. You bring digital-marketing / SEO subject-matter expertise and the grit to send 50 cold messages a day. The last 10% of every sale is SME judgment — that's why this isn't a generic SDR seat.

Why this role exists

Sales today is founder-led, end to end. We need a counterpart who can run the same motion, because at our stage the front end and the close are part of the same conversation. We want someone with real digital-marketing or SEO chops so prospects feel they're talking to a peer, not a script.

What you'll do

• Top of funnel.
• Build target lists by ICP (specialty SMB services in the $1–10M range). Run outbound across email, LinkedIn, Instagram, cold calling. Test angles weekly.
• Qualify ruthlessly.
• Fit + timing + problem intensity. We'd rather skip a marginal call than waste the slot.
• Own the sales materials.
• Pre-call decks, case-study one-pagers, follow-up artifacts. We have internal agents that produce a lot of this for you — your job is to use them, give them better inputs, and review the output before it goes out.
• Run pitches and close.
• Bring SEO and digital-marketing depth to the conversation. Prospects need to feel you actually understand their problem.
• Feed market signal back.
• Objections that recur, language that lands, ICP refinements, pricing pushback. Weekly digest into the team.
• Keep the CRM honest.
• Stages, notes, next steps. No dropped balls.
• Profile we're optimizing for Scrappy, young-ish in their career, hungry. Bias toward action.
• Has done agency or SEO/digital-marketing work — enough to talk credibly about audits, sitemaps, backlinks, AI-Overview optimization, content strategy.
• Comfortable with outbound volume and rejection.
• AI-native (drafts sequences and personalization with Claude, doesn't grind them out manually).
• Cares about systems, not just hitting today's number.
• Success looks like (first 90 days)
• Owns a meaningful share of new outbound volume by end of month 1.
• Books and runs discovery calls independently.
• First closes attributable to your pipeline by month 3.
• A working library of pitch materials and objection responses, kept current.
• Hard requirements
• 1–4 years in sales or sales-adjacent roles, with at least some agency / digital marketing / SEO exposure.
• Strong written communication (the bar is high — we'll judge it from your outreach to us).
• Organized follow-up habits. You don't drop balls.
• Comfortable closing, or comfortable becoming comfortable closing fast.
• Nice to have
• Direct SEO sales experience.
• Familiarity with Apollo, Clay, Instantly, Lemlist, and similar.
• Comfort on camera for short video DMs / Loom follow-ups.

Logistics

Remote-friendly

Works closely with the founding team and the Growth Lead.