layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Game Designer, Casual F2P at TapBlaze | LAYIQ

Design New Game Mechanics & Features
Concept, prototype, and iterate on new gameplay mechanics for Good Pizza, Great Pizza and Good Coffee, Great Coffee with an emphasis on casual, cozy, and narrative-driven experiences.
Design LiveOps events, seasonal content, and limited-time features that drive engagement without burning out our player base.
Create wireframes, design documents, and prototypes that communicate your intent clearly to engineering and art.
Game Economy & Balance
Design and maintain in-game economies (currencies, pricing, upgrade costs, cooldowns, sink/source balance) with a long-term, sustainable mindset.
Model the downstream effects of economy decisions. If you make something free or cheap today, what does that mean for monetization six months from now?
Set up progression curves, upgrade cost scaling, and cooldown systems that feel fair to players while preserving room for meaningful monetization.
Regularly audit existing economy systems and propose rebalancing when something is off with a clear plan for how changes affect current players.
Improve Existing Designs Without Alienating Players
When improving or rebalancing existing features, think carefully about what players are already accustomed to. Changes that take away things players rely on require extra care, communication framing, and often compensating value elsewhere.
Use player feedback, reviews, community sentiment, and analytics data to understand how players actually experience your designs not just how you intended them to work.
Identify design debt (overly generous rewards, unsustainable economies, features that don't scale) and create migration plans that respect the player relationship.
Research & Player Empathy
Play and deeply analyze casual games across genres, Match-3, Time Management, Simulation, Indie, Cozy, Narrative on an ongoing basis.
Develop a strong mental model of TapBlaze's player base: who they are, what they value, what frustrates them, and what makes them engaged with our games.
Conduct market research and competitive analysis, translating insights into actionable feature recommendations.
Collaborate with cross-functional teams (engineering, art, QA, marketing) to ensure designs are player-centric and technically feasible.
Who You Are
2+ years of experience designing casual F2P mobile games
. Casual mobile specifically.
At least one shipped casual mobile game currently live on the App Store or Google Play. Big plus if you had significant design ownership over.
You actively play casual F2P mobile games in your personal time.
You can talk at length about what's working and what's broken in games like Merge Mansion, Royal Match, Hay Day, Stardew Valley mobile, and similar titles. Do not apply if you don't regularly play casual F2P games.
Proven experience with game economy design
. Sink/source modeling, currency systems, upgrade cost curves, cooldown tuning, and understanding how all of those interact over a player's lifetime.
Strong player empathy
. You can articulate how a design decision will feel from the player's perspective, not just how it looks on a spreadsheet. You understand the psychology of casual, cozy, and narrative-driven game players.
Long-term systems thinking
. You consider the 6-month and 12-month consequences of your designs, especially around monetization headroom and economy sustainability.
Clear design documentation skills
. Wireframes, GDDs, flowcharts, economy models that other team members can execute from.
Bachelor's degree in Game Design, Mathematics, Economics, Psychology, or related field (Master's preferred)
Great attention to details
you read the full job description.
Strong Pluses: Experience with UI/UX design or strong opinions about how interface design affects player behavior and comprehension.
Experience with data analytics tools
; you can look at retention curves, conversion funnels, and ARPDAU data and know what it means for your designs.
Coding or prototyping experience
(Unity, Claude, spreadsheets with formulas, scripting) enough to model and test your own ideas before handing off to engineering.
Experience designing for narrative-driven or cozy game genres specifically.
Familiarity with A/B testing and LiveOps in a live mobile game environment.
Location & Work Environment
Los Angeles, CA: Reliably commute or planning to relocate before starting work; Prolonged period of time sitting at a desk and computer.

Game Designer, Casual F2P

Employer job description

About TapBlaze

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What You'll Do

Compensation

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