layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Digital Ad Trafficker
Rush Street Interactive
Bogotá
Source: Rush Street Interactive careers · View original posting
Employer job description
From Rush Street Interactive's posting. “We” and “our” refer to the employer.
Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.
The Digital Ad Trafficker is responsible for the execution, management, and optimization of digital advertising campaigns across Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other paid media platforms. The role ensures campaigns are launched with the correct structure, targeting, and bidding strategies, and that performance is measured accurately through Google Tag Manager, GA4, and mobile attribution tools.
Working closely with the digital and creative teams, this person monitors key acquisition KPIs on a daily basis, runs A/B tests to identify improvement opportunities, and delivers performance reporting that supports efficient media investment and continuous growth in acquisition results.