layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Product Marketing Manager at Probook | LAYIQ

Positioning & Messaging
Own Probook's messaging architecture from company narrative to product, persona, and vertical levels.
Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers.
Ensure consistency across sales conversations, content, and market-facing communications.
Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing.
Drive pricing and packaging.
Sales Enablement
Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity.
Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling.
Partner closely with Sales leadership to align on priorities and continuously improve what's used in the field.
Drive adoption through training, onboarding, and tight feedback loops.
Competitive Intelligence
Own Probook's competitive strategy, tracking positioning, product evolution, and win/loss dynamics.
Translate insights into clear, actionable guidance for Sales and updates to positioning.
Stay ahead of category shifts across home services software, AI-enabled operations, and dispatch technology.
Vertical & Segment GTM
Own go-to-market strategy for key segments: independent owners and PE-backed roll-ups.
Build complete vertical narratives including buyer, problem, solution, proof points, and differentiation.
Ensure vertical strategies are activated consistently across campaigns, content, and sales motions.
Product Launch & GTM Execution
Own GTM for product launches and major releases from positioning through market activation.
Partner with Engineering to ensure commercial readiness, including packaging, pricing input, and sales readiness.
Define success metrics and feed learnings back into future launches and product strategy.
WHO YOU ARE
Craft & Experience
Background in vertical SaaS, ideally in a technical product environment.
Experience with enterprise sales motions and how positioning shifts as deal size grows.
A track record of partnering directly with founders and product leaders.
A strong design eye — you care about how positioning and enablement materials look and feel, not just what they say.
Operator Mindset
You're energized by moving win rates and deal velocity, not just shipping campaigns.
You thrive in ambiguity and love translating complex product capability into simple, credible language.
High agency: you make the story happen rather than waiting for a brief.
Judgment & Communication
Exceptional written and verbal communication.
Strong business acumen: comfortable discussing competitive dynamics, deal strategy, and category positioning.
You know when to lead independently, when to collaborate, and when to escalate.

Senior Product Marketing Manager

Employer job description

ABOUT PROBOOK

THE ROLE

WHAT YOU'LL DO

REQUIREMENTS

The Team:

The Opportunity:

Compensation & Benefits

Equity:

Salary:

Health:

Perks:

About this listing