layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Manager, Lifecycle & Communications at Conduit Health | LAYIQ

Full Lifecycle ownership: Own transactional, marketing, and lifecycle communications across our direct-to-consumer audiences (patients and caregivers) and B2B partners (e.g., service coordinators and home health aides). Own campaign strategy and design end to end across channels, creating a cohesive experience across every touchpoint.
Messaging & copy
: Own the messaging and copy across lifecycle, transactional, educational, and marketing communications. Translate complex healthcare and operational information into clear, compelling, human communication that drives action while building trust with patients and partners.
Revenue & retention: Design, build, and optimize journeys across the funnel - activation, conversion, engagement, re-engagement, and churn prevention - with conversion and retention as your primary KPIs.
Performance & experimentation: Own the performance of our lifecycle programs and campaigns. Define success metrics, build testing roadmaps, run A/B tests across messaging, audience, channel, cadence, and timing, and analyze results to understand what drives behavior. Turn those insights into clear recommendations that continuously improve our communications strategy and broader patient journey.
Patient experience: Own transactional communications - from appointment reminders and missing-information outreach to order confirmations and shipping updates- as a core part of the patient experience. Identify opportunities for proactive communication to reduce friction, increase completion, and prevent avoidable support needs.
Communications Infrastructure: Own the tools and infrastructure powering patient and partner communications, including
Customer.io
, Twilio, Intercom, voice AI, and HubSpot. Identify gaps in the stack and drive improvements that make our communications more reliable, scalable, effective, and cohesive.
Systems & cross-functional partnership: Own the strategy and requirements for the data, events, segmentation, and integrations that power our communications ecosystem. Manage and partner closely with the technical resources responsible for implementation, while working cross-functionally with Product and Engineering to ensure our lifecycle infrastructure supports the experiences we want to build.
Building the function: Help define what belongs in proactive education versus reactive support, and lay the groundwork to hire and manage a team as this function scales.
Who You Are
Patient & Revenue Minded: You think in experience and revenue outcomes, and build comms that serve our patients and the business equally.
Systems Thinker: You understand how data, tools, triggers, and channels come together to power lifecycle communications. You can set clear requirements, manage technical resources, and identify and lead improvements across the communications ecosystem.
Operationally Fluent: You're comfortable being the person ops and support come to when messaging isn’t working as intended for our patients.
Hands-On: You’re comfortable moving from strategy to execution. You’ve built lifecycle programs yourself - from segmentation and journey design to campaign setup, testing, launch, and optimization - and know how to get things out the door.
Builder Mentality: You're excited to be the hands-on-keyboard operator of this function today, with a real appetite to hire and manage a team as we grow.
Compliance-Oriented: You understand the tone, trust, and compliance considerations that come with messaging patients, even under pressure to move fast.
Analytical & Experimental: You’re naturally curious about what works and why. You’re comfortable defining KPIs, designing experiments, digging into campaign and funnel performance, and translating results into decisions about what to do next.
Exceptional Communicator
: You're a sharp, versatile writer who can make complex information feel simple and human. You know how to write copy that builds trust, creates urgency when appropriate, and drives action - and you care deeply about every word that reaches a patient or partner.

Manager, Lifecycle & Communications

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