layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Technical Product Marketing Manager at BranchLab | LAYIQ

Own the strategy and content for platform education, integration guidance, product knowledge, and technical enablement.
Translate APIs, data flows, integrations, platform functionality, and technical requirements into clear materials for customers and partners.
Partner with Product and Engineering to ensure new features are understandable, well-documented, and ready for customer adoption.
Help shape how BranchLab product knowledge is structured for emerging experiences such as AI assistants, MCP, and agent-enabled support and onboarding.
Create and maintain user guides, integration guides, implementation resources, workflows, FAQs, release communications, and training materials.
Develop product demonstrations and enable Sales and Client Services to confidently communicate how the platform works.
Identify opportunities to make onboarding, implementation, and ongoing platform usage more intuitive and self-service.
Serve as a bridge between technical teams and the commercial organization, ensuring product capabilities are communicated accurately and consistently.
REQUIRED SKILLS & EXPERIENCE
4+ years in technical product marketing, product marketing, product enablement, solutions consulting, technical writing, or a related technology role.
Deep working knowledge of APIs, integrations, data workflows, developer platforms, and AI-enabled products
Ability to communicate emerging AI technologies such as retrieval-augmented generation, Model Context Protocol (MCP), tool calling, and AI-native product experiences.
Exceptional ability to turn complex product functionality into clear, useful experiences for different audiences.
Strong written communication, organization, and attention to detail.
Experience partnering closely with Product and Engineering teams.
Experience with SaaS, data platforms, AdTech, healthcare technology, or AI products is a plus.
WHY JOIN BRANCHLAB?
Competitive Salary & Comprehensive Benefits
Small, Agile Team – Your work will have a direct impact
Equity Opportunities – Grow with the company
Equal Employment Opportunity
BranchLab is an equal opportunity employer. We are committed to providing a workplace free from discrimination, harassment, and retaliation. Employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, creed, national origin, ancestry, citizenship or immigration status, sex, pregnancy or related medical conditions, sexual orientation, gender identity or expression, age, disability, genetic information, marital, familial or caregiver status, military or veteran status, or any other characteristic protected by applicable law.
Applicants and employees have the right to request a reasonable accommodation for a disability, pregnancy, childbirth or a related medical condition, or sincerely held religious belief or practice. To request an accommodation during the application or interview process, please contact people@branchlab.com.
BranchLab prohibits retaliation against anyone who requests an accommodation, reports discrimination or harassment, participates in an investigation, or otherwise exercises rights protected by law.

Technical Product Marketing Manager

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