layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Director of Communications – International Shows (Touring & Resident) at Cirque du Soleil Entertainment Group | LAYIQ

1. Show Communications Strategy – International Touring, Resident Shows & Public Affairs
Lead and oversee an international show communications strategy spanning touring productions, resident shows, and public affairs
Embed communications within the end-to-end demand engine
(onsale → launch → sustain), in lockstep with market marketing plans
Integrate public affairs into market entry and growth strategies for new territories
Lead communications strategy in support of sponsorships and business development, including building relationships with key stakeholders, and developing joint communication plans with partners
2. Show Communications Leadership (Europe, UK, Middle East, Africa, APAC & Oceania)
Own communications strategy and performance across all international touring and resident productions
Ensure each show delivers: Clear, differentiated narrative
Strong local and cultural relevance, adapted per market and language
Full lifecycle comms (pre-onsale → launch → sustain)
Implement standards, playbooks, and governance that scale across markets and local agency partners
Act as spokesperson for international shows and manage show-level issues in market, escalating to corporate communications at HQ where required
3. Show-Specific Social Media Ownership
Ensure each show PR team owns the strategy, management, and community engagement for its show-specific social media channels
Set the content, tone, and publishing standards that keep show channels distinctive while consistent with the masterbrand
Align show channel activity to the onsale, launch, and sustain calendar in each market
Drive creator, influencer, and talent-led content through show channels to build cultural relevance and organic reach
Set and track channel performance measures
(growth, engagement, referral to ticketing) alongside earned media KPIs
Ensure coordination with central brand and social teams on shared assets, escalation paths, and community management protocols
4. Public Affairs & Stakeholder Engagement
Leverage public affairs as a strategic growth enabler by building relationships with: Government and public sector stakeholders across international markets
Tourism boards, city partners, venues, and cultural institutions
Unlock opportunities to: Support market entry for touring and resident shows
Facilitate partnerships and local integration
Strengthen Cirque du Soleil’s institutional influence outside the Americas
Coordinate closely with internal stakeholders to align on regulatory, reputational, and market access considerations
, including visas, work permits, and cross-border touring requirements
5. Cross-Functional Orchestration
Own coordination across non-marketing functions to ensure aligned execution and messaging around shows, including:
Legal
HR (incl. talent mobility, immigration)
Sustainability
Operations
Sponsorship & partnerships
Act as the central orchestrator ensuring communications supports and amplifies show and market decisions
Ensure consistency between internal decisions, external messaging, and market execution
, and act as the two-way bridge between international markets and HQ
6. Cultural Relevance & Media Impact
Position Cirque du Soleil’s shows as culturally relevant and premium in international markets
Build relationships with Tier 1 media, creators, and influencers across the UK, Europe, the Middle East, and Asia-Pacific
Activate cultural moments and partnerships tied to international show launches and runs
7. Team Leadership, Agency Governance & Performance
Lead and develop the PR teams embedded with the touring shows and the PR teams responsible for the resident shows
, across multiple markets, time zones, and languages
Build a consistent operating model, capability plan, and career path across both team groups, including onboarding for new tours and openings
Approve and sign off on all agency appointments, scopes, and budgets proposed by the touring and resident show PR teams
Define and manage the international agency ecosystem
, setting selection criteria, performance standards, and review cadence
Set KPIs tied to business impact
(demand, awareness, launch momentum, ticket sales, social channel performance)
Partner with marketing and analytics to link comms and social to revenue outcomes
Profile & Experience
Required
10+ years in communications/PR with multi-market, international leadership experience
Proven ability to operate communications as a growth and demand lever tied to sales outcomes
Strong experience in consumer, brand, or entertainment PR
, ideally with campaign or launch ownership
Experience working with government or public sector stakeholders in international markets
Deep media relationships across the UK and Europe
, with demonstrated reach into additional international markets
Experience directly leading distributed, multi-time-zone in-house teams
, including teams embedded with touring operations
Proven track record appointing, contracting, and managing PR agencies across multiple markets
Strong command of organic social media strategy and community management for consumer or entertainment brands
Ability to operate in a matrixed, cross-functional environment with a North America–based headquarters
Fluent in English (mandatory)
; willingness to travel frequently across international markets
Preferred
Additional language(s) relevant to key international markets (e.g. French, Spanish, German, Arabic, Japanese, Mandarin)
Experience in entertainment, touring productions, live events, or premium brands
Strong understanding of how communications integrates with marketing, CRM, and revenue generation
Cirque du Soleil Entertainment Group is committed to creating and maintaining an accessible and inclusive workplace. Proud ambassador of equality in employment, Cirque du Soleil Entertainment Group is committed to eliminating discrimination based on age, skin color, origins, religion, sex, sexual orientation and any other characteristic. Neutral and inclusive writing is now preferred for all new job postings.

Director of Communications – International Shows (Touring & Resident)

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