layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
Loading LAYIQ…
Job opportunity
Vice President, Brand
Cirque du Soleil Entertainment Group
London
Source: Cirque du Soleil Entertainment Group careers · View original posting
Employer job description
From Cirque du Soleil Entertainment Group's posting. “We” and “our” refer to the employer.
- ***Le poste étant basé en Angleterre, la description de poste est disponible uniquement en anglais.***
- ***As this position in based in England, the job description is available in English only.***
- _________________________________________________
- Vice President, Brand
- Sales, Marketing and Communications
- Full-Time Position
Role Purpose
The Vice President Brand owns Cirque du Soleil's brand as a commercial asset. The role exists to ensure the brand is not a set of principles, guidelines, or presentations — but a governed, operable system that drives desirability, demand, pricing power, audience growth, and long-term enterprise value.
The VP Brand sets brand strategy and architecture for the masterbrand and the full show portfolio, builds the governance and creative capability required to execute it at global scale, and holds joint accountability with commercial peers for the demand outcomes the brand is supposed to produce.
This is a leadership role, not a stewardship role. Success is measured in market performance, not in brand health scores alone.